Nonprofit Connect

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Nonprofit Connect
Monday, February 26, 2018
Quick! Without looking, do you know your organization's mission statement? Guest Post by Lauren Pope, Marketing Associate at Truman Heartland Community Foundation Read more
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Nonprofit Connect
Monday, January 29, 2018
Starting January 1, Google Grantees now have even more boundaries to navigate in order to remain eligible for the $10,000 of monthly free advertising. Learn more about the changes and how your nonprofit can respond. Read more
Nonprofit Connect
Monday, September 25, 2017
Guest post by Firespring, a Nonprofit Connect Business Premium Member. As we head into arguably the busiest time of the year—which includes #GivingTuesday, the biggest giving day of the year—it’s especially important to get your website ready now for all the donors who will be knocking on your online door. Read more
Nonprofit Connect
Monday, June 27, 2016
Guest post by Fervor Marketing Concepts Fervor sponsors Nonprofit Connect's Marketing Matters series. Check out our next program about Google Maps, Apps and Beyond on July 12. Learn more and RSVP. Knowing what to say is the easy part. But here’s the challenge: how to say it? Our clients and friends often ask us how they can strike the right tone in email marketing. Here are our tips on how to develop your nonprofit’s voice in your email campaigns: Read more
Nonprofit Connect
Tuesday, April 26, 2016
Guest post by Mike Farag, founder at Fervor Marketing Concepts Fervor sponsors Nonprofit Connect's Marketing Matters series. Check out our next program about Modern Media Relations on May 10. Learn more and register here. When I started Fervor more than seven years ago, it was a simpler time. Mostly me and a few trusted creatives. We were good at helping clients, exposing their real strategic needs from a marketing perspective and then executing that strategy. We developed a pretty cool process called a Brand Impact Assessment™ + Strategy, and the first step in that process is to help clients develop three Ideal Advocate Profiles. It’s the center of our thesis. So of course, we did this for ourselves . . . well, at least we did about 1.5 years into the business. Cobbler’s shoes and all. Read more
Nonprofit Connect
Monday, March 21, 2016
Those of us that work in nonprofits know a thing or two about small budgets. For most nonprofits, we either have no funds or a very small amount that can be dedicated to paid advertising for our organizations. When KC Pet Project started in 2012, we had a lot to overcome: a negative image about the Kansas City, MO animal shelter that we took over that had a 40 year history of being a high-kill shelter and we were a brand new nonprofit organization in Kansas City. We had to be creative with our strategy to get the word out about our brand and our animals, without spending hard-earned donor dollars in the process. We had to use out-of-the-box strategies to build awareness for KC Pet Project and creative marketing strategies, and in the process, we have grown to an organization that has over 73,000 Facebook followers and one of the largest organizations to adopt a pet in Kansas City. Read more
Nonprofit Connect
Monday, April 27, 2015
When I have spoken about this topic with nonprofits it seems to get their attention more than other topics like lost donations from using a PC form for a mobile donor. The topic of which I speak is one I’ve blogged about here and it’s the Google search rank change that goes into effect on April 21 2015. As a refresher, if your primary web domain does not have a “mobile-friendly” version per Google’s mobile search bot software program your domain will get demoted in search rank. Read more
Nonprofit Connect
Wednesday, June 4, 2014
Last fall, Nonprofit Connect launched the Extreme Makeover: Website Edition contest to connect nonprofits in need of new websites with creative agencies willing to help. Nineteen area nonprofits submitted videos showing why they deserved a new website, and Feed Northland Kids was selected. Fervor Marketing Concepts generously offered their services to create fully responsive and mobile friendly websites that would help Feed Northland Kids better tell their story and advance their mission. Read more
Nonprofit Connect
Thursday, May 15, 2014
How do you feel about cultivating donors through Google Glass? Would you solicit volunteers using a smart implant? At this month’s Marketing Matters program, Jim Dayton, vice president of marketing and communications at Camp Fire, discussed trends in marketing and their impact on nonprofit communications. Read more
Nonprofit Connect
Tuesday, April 8, 2014
Is your organization in need of some soul searching? Elizabeth Alex and Laney Haake of Unbound shared their introspective experience this morning at our Marketing Matters: Rebranding Essentials. Formerly the Christian Foundation for Children and Aging, Unbound is a humanitarian organization that works to challenge poverty in 21 countries. Alex and Haake recently led the rebranding process for Unbound, and imparted tips from their journey with our Nonprofit Connect members. Read more