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DTSTART:20180607T133000Z
DTEND:20180607T143000Z
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SUMMARY:Improve Your Direct Mail Giving Campaigns Using IP Targeting
DESCRIPTION:Cutting edge\, emerging technology allows marketers and fundraisers to match physical addresses with IP addresses (and vice versa) to multiply the reach of a marketing message.  IP Targeting links a prospective donor's home address to its IP address\, and serves that IP address with display advertisements/messages.  When your prospective donor goes online\, your IP-targeted ad appears on websites they visit.\n\n\n\nAt this session you'll hear case studies from area nonprofits that have combined IP targeting with other marketing tactics to boost fundraising ROI.  In addition\, you'll learn about "venue replay" which allows you to target people from a specific event or location. Explore the possibilities of connecting with your current or ideal donor through IP targeting.\n\n\n\nOur presenter is Joel Hornbostel\, Director of Marketing\, NextPage. \n\n\n\nA program of the Marketing Matters series.\n\n\n\nThank you to our series sponsor:\n\n\n\n\n\n\nMore Programs on Fundraising:\n501(c) Success: Giving USA Report with Dr. Patrick Rooney - June 15\n\nWebinar: How to Use Facebook's Free Fundraising Tools to Drive Donations - June 20\n\nFund Development Institute - July 9 (application deadline)\n\n501(c) Success: Erik J. Daubert\, MBA\, CFRE and the Fitness Fundraising Test - September 11
X-ALT-DESC;FMTTYPE=text/html:<br />\nCutting edge\, emerging technology allows marketers and fundraisers to match physical addresses with IP addresses (and vice versa) to multiply the reach of a marketing message.&nbsp\; IP Targeting links a prospective donor&rsquo\;s home address to its IP address\, and serves that IP address with display advertisements/messages.&nbsp\; When your prospective donor goes online\, your IP-targeted ad appears on websites they visit.<br />\n<br />\nAt this session you&rsquo\;ll hear case studies from area nonprofits that have combined IP targeting with other marketing tactics to boost fundraising ROI.&nbsp\; In addition\, you&rsquo\;ll learn about &ldquo\;venue replay&rdquo\; which allows you to target people from a specific event or location. Explore the possibilities of connecting with your current or ideal donor through IP targeting.<br />\n<br />\nOur presenter is Joel Hornbostel\, Director of Marketing\, NextPage.&nbsp\;<br />\n<br />\n<em>A program of the Marketing Matters series.</em><br />\n<br />\nThank you to our series sponsor:<br />\n<br />\n<a background-color:="" font-size:="" href="https://www.createfervor.com/" style="color: rgb(7\, 130\, 193)\; font-family: sans-serif\, Arial\, Verdana\, " target="_blank" trebuchet=""><em font-size:="" style="color: rgb(51\, 51\, 51)\;" trebuchet=""><img alt="" height="47" src="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/9142/Image/FervorLogosmaller.jpg" style="cursor: default\; width: 140px\; height: 47px\;" width="140" /></em></a>\n<h2><br />\n<span style="color:#fdba31\;"><strong><span style="font-size:16px\;">More Programs on Fundraising:</span></strong></span></h2>\n<strong><a href="https://www.npconnect.org/events/details/501-c-success-giving-usa-report-with-dr-patrick-rooney-3132" target="_blank">501(c) Success: Giving USA Report with Dr. Patrick Rooney</a></strong> - June 15<br />\n<strong><a href="https://www.npconnect.org/events/details/webinar-how-to-use-facebook-s-free-fundraising-tools-to-drive-donations-4212" target="_blank">Webinar: How to Use Facebook&#39\;s Free Fundraising Tools to Drive Donations</a></strong> - June 20<br />\n<a href="https://www.npconnect.org/events/details/fund-development-institute-09-19-2018-2972" target="_blank"><strong>Fund Development Institute</strong></a> - July 9 (application deadline)<br />\n<a href="https://www.npconnect.org/events/details/501c-success-national-speaker-series-featuring-erik-j-daubert-mba-acfre-and-the-fundraising-fitness-test-4210" target="_blank"><strong>501(c) Success: Erik J. Daubert\, MBA\, CFRE and the Fitness Fundraising Test</strong></a> - September 11\n\n<div>&nbsp\;</div>\n&nbsp\;
LOCATION:Nonprofit Connect 125 East 31st Street Kansas City MO 64108 in the Community Room\, KCPT Building (Located under the big red tower) Please park in one of the two lots directly north and across 31st Street from the station\, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street.
UID:e.9142.4209
SEQUENCE:3
DTSTAMP:20260922T052257Z
URL:https://info.npconnect.org/events/details/improve-your-direct-mail-giving-campaigns-using-ip-targeting-4209
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