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DTSTART:20211118T180000Z
DTEND:20211118T190000Z
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SUMMARY:Nonprofit Awareness Campaigns with Connext
DESCRIPTION:A behind the scenes case study of a national awareness and cultivation campaign at The Veterans of Foreign Wars.\n\nNo matter the size of your organization\, every nonprofit can encounter the same hurdles when it comes to pitching and managing campaigns. Three years in to a successful nationwide awareness campaign with The Veterans of Foreign Wars\, the team at M&C has some examples and tips to share for successfully executing your next awareness campaign. We'll discuss:\n\n\n \n managing barriers to internal stakeholder buy-in\n \n \n adapting campaign strategy in real time\n \n \n creating tools and materials for partners and participants\n \n \n massaging the message for specific cohorts\n \n \n defining success and delivering meaningful progress reports\n \n \n how awareness and fundraising come together\n \n \n and more \n \n\n\nGet ready for the unvarnished truth about what it takes to keep a large-scale campaign on the rails\, and come away with ideas your organization can use no matter how large or small your team may be.\n\nPresenters\n\n\nMonica Tiffany\, Creative Director/Principal\, specializes in developing effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children\, National Geographic\, Susan G. Komen for the Cure and the American Red Cross\, to name a few.\n\n \n\nMonica served as VP of Marketing and Communications for the Association of Fundraising Professionals Greater Kansas City Chapter. She is a member of the Reach Out and Read KC Community Council. A Mizzou graduate\, Monica also serves on the MU English Leaders Development Board helping to promote the university's English Department and connect recent graduates with career opportunities.\n\n \n\nAs a professional creative director and copywriter\, she speaks to both local and national audiences about copywriting\, messaging and creative strategy. Prior to joining M&C\, Monica spent five years in nonprofit association management.\n\n \n\n\n\n\n\nMeggan Rorvig\, Vice President of Marketing and Development\, joined M&C in 2018. She leads the company's marketing efforts and also works with a variety of client accounts\, including Veterans of Foreign Wars and the International Essential Tremor Foundation. She holds dual bachelor's degrees in Communications and Political Science and a master's degree in Public Affairs from the University of Missouri. \n\n \n\nMeggan has a long history in nonprofit fundraising and marketing. Most recently\, she dedicated seven years to The Nelson-Atkins Museum of Art\, raising more than $1 million annually through direct mail\, digital fundraising\, annual giving and membership campaigns. She is also skilled in event and community-based fundraising\, having spent a combined nine years as a volunteer and an employee of The American Cancer Society. Additionally\, Meggan spent several years as a project manager for Ascend Integrated Media\, specializing in event and custom media for medical associations and trade shows. \n\n \n\nMeggan is passionate about devoting her personal and professional time to helping our nonprofit community thrive and grow. She currently serves as an Ambassador for United WE and holds annual fundraising events benefiting Children's Mercy Hospital.\n\n \nProgram Policies\n\nNonprofit Connect may take photographs\, screenshots\, or video recordings at public and virtual events\, so we ask that you read our Privacy Policy for more information. Each registration is for one individual. We kindly ask that you do not circulate your webinar link with others who have not registered.\n\n\n\nSo that we can serve you better\, we want to understand who is in the room. You will be asked two demographics questions as you register for this event. We will never share your individual information\, and we will only report on demographics in aggregate. Any questions or comments? Contact us at connextkc@gmail.com.\n\n \n\nA Connext Program\n\n\n\n\n\n\nConnext (formerly YNPNkc) provides learning and networking opportunities for the next generation of nonprofit leaders. We welcome people of all ages and professions\, although most of our members are in their 20s and 30s and working in the nonprofit sector.
X-ALT-DESC;FMTTYPE=text/html:A behind the scenes case study of a national awareness and cultivation campaign at The Veterans of Foreign Wars.
\n\nNo matter the size of your organization\, every nonprofit can encounter the same hurdles when it comes to pitching and managing campaigns. Three years in to a successful nationwide awareness campaign with The Veterans of Foreign Wars\, the team at M&\;C has some examples and tips to share for successfully executing your next awareness campaign. We&rsquo\;ll discuss:
\n\n\n - \n
managing barriers to internal stakeholder buy-in
\n \n - \n
adapting campaign strategy in real time
\n \n - \n
creating tools and materials for partners and participants
\n \n - \n
massaging the message for specific cohorts
\n \n - \n
defining success and delivering meaningful progress reports
\n \n - \n
how awareness and fundraising come together
\n \n - \n
and more&hellip\;
\n \n
\n\nGet ready for the unvarnished truth about what it takes to keep a large-scale campaign on the rails\, and come away with ideas your organization can use no matter how large or small your team may be.
\n\nPresenters
\n\n
\nMonica Tiffany\, Creative Director/Principal\, specializes in developing effective communications strategy for companies and organizations. She has written for Shriners Hospitals for Children\, \;National Geographic\, Susan G. Komen for the Cure and the American Red Cross\, to name a few.
\n \;
\nMonica served as VP of Marketing and Communications for the Association of Fundraising Professionals&mdash\;Greater Kansas City Chapter. She is a member of the Reach Out and Read KC Community Council. A Mizzou graduate\, Monica also serves on the MU English Leaders Development Board helping to promote the university&rsquo\;s English Department and connect recent graduates with career opportunities.
\n \;
\nAs a professional creative director and copywriter\, she speaks to both local and national audiences about copywriting\, messaging and creative strategy. Prior to joining M&\;C\, Monica spent five years in nonprofit association management.
\n \;
\n
\n
\nMeggan Rorvig\, Vice President of Marketing and Development\, joined M&\;C in 2018. She leads the company&rsquo\;s marketing efforts and also works with a variety of client accounts\, including Veterans of Foreign Wars and the International Essential Tremor Foundation. She holds dual bachelor&rsquo\;s degrees in Communications and Political Science and a master&rsquo\;s degree in Public Affairs from the University of Missouri. \;
\n \;
\nMeggan has a long history in nonprofit fundraising and marketing. Most recently\, she dedicated seven years to The Nelson-Atkins Museum of Art\, raising more than $1 million annually through direct mail\, digital fundraising\, annual giving and membership campaigns. She is also skilled in event and community-based fundraising\, having spent a combined nine years as a volunteer and an employee of The American Cancer Society. Additionally\, Meggan spent several years as a project manager for Ascend Integrated Media\, specializing in event and custom media for medical associations and trade shows. \;
\n \;
\nMeggan is passionate about devoting her personal and professional time to helping our nonprofit community thrive and grow. She currently serves as an Ambassador for United WE and holds annual fundraising events benefiting Children&rsquo\;s Mercy Hospital.
\n \;\nProgram Policies
\n\nNonprofit Connect may take photographs\, screenshots\, or video recordings at public and virtual events\, so we ask that you read our \;Privacy Policy \;for more information. \;Each registration is for one individual. We kindly ask that you do not circulate your webinar link with others who have not registered.
\n
\nSo that we can serve you better\, we want to understand who is in the room. You will be asked two demographics questions as you register for this event. We will never share your individual information\, and we will only report on demographics in aggregate. Any questions or comments? Contact us at connextkc@gmail.com.
\n \;
\n\nA Connext Program
\n
\n
\n
\nConnext (formerly YNPNkc) provides learning and networking opportunities for the next generation of nonprofit leaders. We welcome people of all ages and professions\, although most of our members are in their 20s and 30s and working in the nonprofit sector.
LOCATION:Your desk! Webinar access registration provided after registration.
UID:e.9142.5601
SEQUENCE:3
DTSTAMP:20260918T031118Z
URL:https://info.npconnect.org/events/details/nonprofit-awareness-campaigns-with-connext-5601
END:VEVENT
END:VCALENDAR