PR & Social Media: Blurring lines, busting silos and building bridges
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What do a crayon shortage, an oddly placed suggestion box, a soccer-loving robot and lawnmower safety tips have in common? How do you grow media coverage and online engagement at a time when newsrooms, attention spans and the organic reach of social media are all shrinking? What could your brand possibly have in common with our local nonprofit children’s hospital? Jake Jacobson, Director of Public Relations at Children’s Mercy, will help you discover those answers and more.
In this highly caffeinated presentation, you’ll laugh a bit, probably cry a little and learn:
- How to weave together media relations and social media into seamless, successful PR.
- How replacing the traditional pitch with a cycle of communication – crafting, sharing, listening, amplifying – can better reach journalists and your target audience.
- How to share, stretch and vary your content while keeping a consistent voice.
- How to find the best blend of channels and appeals to achieve your brand’s goals.
- How we can embrace the changing face of PR and have a lot of fun in the process.
Presenter:
Jake Jacobson is the Director of Public Relations at Children's Mercy.
Sponsor:
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Tuesday Aug 14, 2018
8:30 AM - 9:30 AM CDT
Tuesday, August 14, 2018
8:30 - 9:30 AM
Location
Nonprofit Connect
125 East 31st Street
Kansas City MO 64108
in the Community Room, KCPT Building
(Located under the big red tower)
Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street.
Fees/Admission
This is a Nonprofit Connect members-only event.
No charge
Not yet a member? Click here for details.
Contact Information
Noreen Bridgham
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