E-newsletters. Social media. Grants. Fundraising appeals …
Every time you turn around, there’s another demand for storytelling within your organization. It can be overwhelming – but it doesn’t have to be. All it takes is a little planning.
In this session, Mike Sherry, principal of OnPoint Communications, will provide pointers on how to capture stories on an ongoing basis. He will also fill you in on the secret to maximizing the uses of your narratives.
It’s true! You can put an end to last-minute scrambles for content. And along the way, you can hopefully resolve the pain point between your fund development and marketing teams, who need the stories, and your program staff, who usually don’t have the time or expertise to craft the material. Mike spent more than 30 years as a print/online journalist, but he will also explain how you don’t have to be a reporting veteran to gather all the great stories within your organization.
The session is ideal for fundraising and marketing professionals from any sized nonprofit organization.
This is a program of the Fundraising Fundamentals Series.
- Prior to starting OnPoint Communications, Mike Sherry spent more than 30 years as a print/online journalist for publications in Washington, D.C. and at newspapers on the East Coast and Midwest. He has served on nonprofit boards, operated his own journalism nonprofit, and worked in public media. A native of Kansas City, Missouri, Mike holds an undergraduate degree in journalism/political science from the University of Wisconsin-Madison and a master’s degree from the Missouri School of Journalism. He lives in Prairie Village, with his wife and two children.
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