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Director, Marketing & Engagement

Posted: 10/09/2019

JOB SUMMARY:

The Director of Marketing and Engagement will develop and lead marketing strategy for Kansas City PBS, KCPT, The Bridge and Flatland.  This position will lead a team to identify promotional priorities across the organization and be responsible for integration and execution of a broad range of marketing and public relations campaigns in collaboration with senior organization leaders and will execute a community engagement and events strategy with the goal of building relationships with community partners and increasing organizational revenue.  

JOB FUNCTIONS:

  • Responsible for developing, managing, and maintaining the Kansas City PBS brand, audience association with the brand, and consistency of the brand utilization.

  • Manage Community Engagement Coordinator, Communications & Promotions Manager and Event & Volunteer manager, as well as contractors and outside vendor relationships.

  • Oversee station wide outreach and engagement activities, identifying opportunities to further develop relationships with the local community and identify potential partners while strengthening the Kansas City PBS brand offerings.

  • Develop email marketing strategies that align with the station’s promotional priorities. Create email marketing campaigns that engage audiences through relevant and targeted messaging while driving fundraising revenue for the organization.

  • Manage a comprehensive cross-departmental email communications calendar in support of organizational promotional priorities.

  • Manage marketing and communications services on-air and online including: newsletters and other print publications; web, e-news and other online communications; media and public relations; and marketing, strategic reports.

  • Create events and engagement strategy alongside senior management team encompassing TV, Online, and Radio.

  • Work with external marketing, branding, and creative services vendors on as needed basis.

  • Respond to media enquiries and provide media outlets with resources to promote the organizations initiatives and projects.

  • Maintain continuous lines of communication, keep the COO fully informed of all critical issues.

  • Manage budget and track expenses for the department

  • Work with all departments to create and maintain an image and promotions strategy for station activities, outreach, fundraising campaigns and local programs.

  • Write and edit content for station print materials, including annual reports, press releases and digital platforms.

  • Collaborate with development team and grants greenlight team to identify and secure relevant grants.

  • Perform other duties as assigned. 

EDUCATION and EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered):

  • Undergraduate BA degree in journalism, communications, marketing or other related field.

  • Minimum of 5 years of experience in fields of engagement, marketing, and communications.

  • Three years of management experience.

  • Strong leadership skills.

  • Excellent communications skills.

  • Strong analytical and project management skills.

  • Ability to adapt to a changing environment and handle multiple priorities.

  • Proven ability to build and maintain a wide range of partnerships.

  • Demonstrable experience designing and implementing successful marketing campaigns.

  • A strong knowledge of design, marketing, and engagement tools, including Adobe, CRMs, e-communications and assessment tools.

  • Enthusiasm for the role of public media in a changing journalism environment.

Job Type: Full Time