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Director of Marketing and Communications

Posted: 01/08/2020

Director of Marketing and Communications
Lyric Opera of Kansas City, Inc.
 
Lyric Opera of Kansas City seeks a poised and professional candidate who will be responsible for the strategy, implementation, evaluation and achievement of earned ticket revenue goals and for the development and effective implementation of communications. The Director is charged with providing clear and consistent leadership and oversight of the Marketing and Ticketing and Patron Services (T&PS) teams. The Director is responsible for developing short-term and long-term marketing and communications plans in support of LOKC productions, publications and events. The Director is also charged with managing the Company’s brand identity both internally and externally. The Director is responsible for tracking and analyzing sales and attendance data to monitor and improve the Company’s sales performance.  In cooperation with the CFO, the Director will generate relevant financial analysis to assist in developing ongoing strategies to maximize ticket revenue and to create and monitor the annual budgets for both Marketing and T&PS teams.
 
The Marketing and Communications team is responsible for subscription and single tickets sales campaigns, advertising, audience development, publicity, press releases, communications, forecasts, publications, public relations budget oversight, community partnerships and engagement. The T&PS team is responsible for providing excellent customer service to our patrons and the sale and distribution of tickets for LOKC performances.
 
The Director of Marketing and Communications serves an important role on the senior leadership team. This team is charged with creating and embracing opportunities to position the Company as a leader and integral player in the Kansas City Arts Community. The Director works closely with the Chief Financial Officer, Chief Development Officer and other Directors.
 
Competencies:

  • A demonstrated ability to collect, analyze and act upon financial and demographic data and use related metrics to produce increases in the effectiveness of the marketing programs.
  • Superior knowledge of opera and the performing arts industry.
  • Ability to communicate effectively with a multi-generational audience.
  • Ability to effectively manage staff.
  • Collaborate with staff, professional colleagues, and supporters.
  • Excellent written and verbal communication skills.
  • Proficiency in Microsoft Office (including; Word, Excel, Outlook, and Power Point)
  • Experience with Tessitura a plus.
 Required Education and Experience:
  • Bachelor’s degree in Marketing or Arts Administration from an accredited baccalaureate program or an acceptable equivalent. Master’s degree preferred.
  • A minimum of five to seven years of experience in arts marketing with a demonstrated history of producing outstanding results.
Lyric Opera of Kansas City offers competitive compensation with a rich, varied benefits package.

Qualified candidates should submit a cover letter, resume and salary requirements to HR@kcopera.org.  A full job description may be viewed via a link on our website at https://kcopera.org/about/employment/. Please type "Director of Marketing” in the subject line. Candidate must pass a background screening.  This position will remain open until filled. Lyric Opera of Kansas City, Inc. is an Equal Opportunity Employer.  NO CALLS please.

Job Type: Full Time