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Director of Marketing & Communications
Ability KC builds brighter futures for children and adults with disabilities through medical, educational, and vocational therapeutic services. The depth, breadth, and continuum of expertise within the Ability KC team is internationally recognized through multiple accreditations and more importantly through the achievement of milestones by the individuals and families served. The Ability KC mission and culture is founded upon legacy that continues to innovate and evolve through the connectedness of team, those served, families and caregivers, referral and partner organizations, supporters, volunteers, and community. Ability KC is a designated comprehensive outpatient rehabilitation facility (CORF) since 2002 and accredited by the Commission on Accreditation of Rehabilitation Facilities since 1971 and accreditation with National Association for the Education of Young Children (NAEYC).
Ability KC is a leading of hub of therapeutic services supporting the continuum of disabilities across ages. From our goal-oriented approach in services to our long-range planning, our teams are continually looking towards building a foundation of success for those we serve and our organization today and into the future. As we look ahead to the next chapter in our history, we envision a more inclusive community that prepares individuals of all varying abilities to fully participate and contribute to our community. We envision communities that are more adaptable, more inclusive, and stronger as individuals and their families’ partner with Ability KC for every transition in life. Founded upon more than 70 years of mission, Ability KC prioritizes continual investment in expertise, innovation, and culture through our three pillars of team experience: Make a Positive Impact, Honor Legacy and Innovation and Together We Rise.
The Director of Marketing and Communications is responsible for providing strategic leadership, program planning support, and managing the brand, marketing, public relations, and communications experience across audiences for organizational advancement. Heavy emphasis on connecting the long-range plan to annual activities and metrics. The Director builds, manages and comprehensively articulates multi-faceted campaigns, projects and segmentation mapping including, but not limited to, market research and analysis, content, video and image creation, digital experience across platforms. Ensures that brand identity, messaging and marketing and communications strategies are infused in all organizational efforts. The position oversees the development, design, distribution, and maintenance of high-quality digital, video, print and electronic collateral including, but not limited to campaign deliverables, annual report, brochures, presentations, newsletters, and reports. The director leads the strategies, plan and generation of engaging digital content for the Ability KC website, social media and email channels that leads to measurable action.
The Director participates in programming development and advancement through market research, marketing cultivation and engagement with individuals served, referral organizations to partners. The Director sits on relevant leadership, community, and partner committees. The Director of Marketing and Communications is responsible for building a team consisting of current and necessary staff additions to vendor partnerships and management. Ensure that the appropriate systems, staffing, and procedures are in place to properly and reasonably support marketing, communications, and public relations. The director works closely with senior and medical leadership, programming leaders and at times, Board of Directors. The Director regularly engages with programming and department team members, including but not limited, observing services, and learning about innovations. The Director works closely with the Office of Advancement to continuity and integration of campaigns to events and the annual development goals and metrics including major gift campaigns. Leading the communications strategies and channels, including public relations with media partnership development and management, outreach, press releases, kits and materials to interview preparation and responses to media requests. supports
The Director is a pivotal connecter and culture experience advocator within the Ability KC team and, with the Board and committees and community of supporters, donors, and partners. The Director works closely with programming leaders and human resources/administrative management. The position involves, but not limited to, ensuring communications are culturally competent and reach diverse audiences. Collaboration is essential in working with programming and functional areas of the organization in support of accreditations and regulation standards, continual quality improvements and impact advancements.
The Director continually cultivates and connects the community of those served, supporters and partners with Ability KC, through leading and managing vehicles of marketing and communications with all constituent groups and relationship building. The Director builds and reports on performance measures and dashboard metrics through extensive knowledge and use of software tools. The director is responsible for the annual marketing, communications and public relations budget and plans that aligns with the organization’s strategic long-term planning.
This position is an exempt management position.
Minimum of BS or BA degree required, in an advancement, development, public relations/affairs, business, general studies or healthcare administration and management degree desired with preference for a master’s degree. Additional trainings in areas of scope to position beneficial.
A minimum of five years of professional experience as relevant to the position description in brand, marketing and communications leadership, research and development, campaign planning, implementation, and evaluation across channels. Proven abilities in public relations, community affairs and stakeholder development and engagement. A minimum of five years of direct experience with digital marketing and proven track record of metrics achievement and trends analysis and presentations.
· Effective advancement and development research skills to gather, evaluate, synthesize data to support design through implementation and evaluation of campaigns, fund and grant proposals, events, etc.
· Demonstration of successfully leading and utilizing a customer relationship management (CRM) database to plan, implement, and evaluate campaign programs and communications.
· Excellent communication skills to effectively interact with all applicable audiences across all modes, traditional (public and community relations, grant recruitment through management) to non-traditional (online, social, etc.). Effective at presenting data/information regarding assigned issues/topics.
· Good interpersonal, organizational and leadership skills and ability to work independently as well as lead, facilitate and/or participate in program and project management with internal and external stakeholders.
· Demonstration of effective planning, implementation and evaluation of experiential advancement and development engagement in traditional (i.e. events) and non-traditional (i.e. social media) deliverables. With extensive knowledge of regulations and tax policies to philanthropic giving and advancement opportunities.
· Industry, programmatic and trends knowledge of services (medical rehabilitation, therapeutic preschool and employment services for individuals with disabilities) beneficial.
Ability KC is an EOE employer.
Post Offer requirements include background check, health/drug screening, COVID vacination completion and copy of record provided to employer.
Job Type: Full Time