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Manager, Digital Media

Posted: 11/17/2019

The Nelson-Atkins Museum of Art is dedicated to the enjoyment and understanding of the visual arts and the varied cultures they represent.  At the core of the museum’s vision is the goal of playing a central role in Kansas City life through; an ever-expanding range of visitors; and community, civic and cultural partners in the city and the larger region. In short, the Nelson-Atkins is “where the power of art engages the spirit of the community.”
 
Basic Function
A key member of the Marketing and Web team, the Manager, Digital Media plays a critical role in the development and implementation of the museum's web and email user experience. One that is data driven and optimized for performance. This position is responsible for creating a compelling content strategy for the website and works across departments to maintain a high level of communication for the institution.  
 
Challenges and Opportunities
The Manager of Digital Media is critical to the museum. The website is at the forefront of museum communications and often provides the first interaction visitors have with the museum, locally, nationally and internationally. The user experience determines their sense of feeling welcomed and informed. Digital communications are evolving rapidly, which requires a constant study of the field, both in the nonprofit world and beyond. 
 
The manager will work with the Executive Office and many departments to lead the way in digital communications that further the goals of the Marketing and Communications Department and the museum’s strategic plan.
 
The position is challenged by the need to manage multiple, unpredictable demands from all levels of staff in a highly collaborative and fast-paced environment, while maintaining a commitment to excellence.
 
Ideal Experience

  • Bachelor’s degree in Marketing, Communications, or a related field with 3 - 5 years of digital marketing/media experience. 
  • Experience working with Web developers and leading content teams to build online communities.
  • Experience and/or the desire to work in a highly collaborative work environment with the ability to develop talent and grow leadership skills. 
 Knowledge, Skills and Abilities
  • Expert knowledge of all aspects of digital, multi-channel marketing and best practices for building online communities.
  • Strong interpersonal communication skills, with the ability to quickly find effective solutions, accept edits and questions on a daily basis, and manage the pressures that come with maintaining the museum’s public site.
  • Strong organizational, writing and editing skills, with the expectation of working daily with content from across departments.
  • Strong strategic and analytical thinker with an attention to detail and drive for constant digital optimization and improvement. 
  • Demonstrated expertise in WordPress, website architecture and content management; knowledge of HTML/CSS and/or editing software.
  • Strong knowledge of digital media/marketing best practices and tools for managing analytics reporting, performance metrics and optimization.
  • Knowledge of Wordfly or email software.
  • Working knowledge of Client Relationship Management Software (CRM).
  • The ability to work outside of "business" hours, including evenings and weekends as needed. 
Personal Characteristics
The successful candidate should be:
  • A mission-driven individual with a belief in and commitment to the mission of the Nelson-Atkins; a strong interest in, and passion for, the visual arts;
  • A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan;
  • Intrepid yet tactful; determined yet respectful of other’s concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise;
  • A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of social media and web-related  activities;
  • Emotionally mature (High Emotional IQ) with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.
Physical Demands
While performing the duties of this job, the incumbent is occasionally required to stand; walk; sit; use hands; reach with hands and arms; talk or hear. Must be able to remain in a stationary position 50% of the time. The incumbent will occasional move about inside the museum (walking, traverse from one space to another). Constantly operates a computer to access information and send information, formulate/create documents. 

Inclusion, Diversity, Equity, Access = Success (IDEAS)
The Nelson-Atkins Museum of Art is committed to fostering, cultivating and preserving a culture of inclusion, diversity, equity, access and success. Our staff and volunteers are among our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our staff and volunteers invest in their work represents a significant part of not only our culture, but our reputation and achievement as well.
 
We embrace and encourage our staffs’ and volunteers’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make us unique.
Non-Discrimination
We firmly support the principle and philosophy of equal opportunity for all individuals, regardless of age, race, gender, creed, national origin, disability, veteran status or any other protected category pursuant to applicable federal, state or local law.

Job Type: Full Time

Salary Range: $50,000 - 74,999