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Manager Marketing and Communications
Marketing and Communications
Powell Gardens, Kansas City’s botanical garden,© seeks an experienced marketing, communications and sales professional who understands how to be business-minded and mission-driven in a cultural non-profit. Reporting to the Director, of Development, the Manager will be a critical member of the team focused on all visitor touchpoints. Key areas of focus include a comprehensive marketing plan for all aspects of the Garden, audience development, institutional brand and identity, and results-driven impact in visitor engagement, earned income and contributions.
The position requires a hands-on professional with excellent written and oral communication skills who will personally grapple with and resolve issues, act as an advocate for Powell Gardens, and encourage others to be equally engaged.
The Manager will develop and oversee execution of a strategy to establish greater visibility for Powell Gardens locally, regionally, nationally and internationally; fully focus on implementation of the Gardens’ marketing, communications and sales plan; and actively engage in business development for the key areas of rentals, group tours, Membership, annual giving, fundraisers, products and produce. He/she will be responsible for implementing components of the 2019-2022 Strategic Plan as well as a playing a role in the overall calendaring, coordinating and planning for all programming and events at Powell Gardens. The Manager will serve on the Visitor Experience Board Sub-Committee and the Ad-Hoc Board Marketing Committee.
- Manage all activities related to the website, marketing, design, public relations and sales; supervise associated staff and independent contractors.
- Establish productive and collaborative working relationships with colleagues, Board members, patrons and volunteers; sustain and strengthen a culture of accountability, teamwork, communication, innovation and integrity; serve as an advocate for Powell Gardens.
- Appropriately manage various external relationships.
- Work closely with key leadership on fundraising, marketing, responsible program plans and cost controls and focus extensively on supporting revenue-generating initiatives that financially support the Gardens.
- Attend internal and external meetings; prepare regular status reports with particular emphasis on metrics of impact and visitor satisfaction.
- Evidence of strategic planning and execution.
- Strong understanding of how marketing, communications and sales inter-connect.
- Proven managerial, problem-solving and planning capabilities along with at least five years of substantial experience in marketing, public relations and/or sales.
- Significant engagement in the field with knowledge of best practices, technology and visitor motivations.
- A mature level of judgment and decision-making in a changing, fast-paced, future-thinking and visitor-centric environment; a high energy level; ability to manage multiple activities and responsibilities
- Attention to detail, good humor and fortitude in managing relationships; demonstrated ability to force mutually respectful and effective relationships with a diverse group of personalities.
- Outstanding oral and written communication skills.
- A Bachelor’s degree in marketing, communications, public relations or related field. Proven experience with business/sales models to drive revenue.
- At least five years of experience in marketing, public relations or related field and two years of supervisory experience.
The successful candidate should be:
- Mission-driven and business-minded
- Passionate for Powell Gardens
- A team builder-—confident and competent with strong skills in management and leadership
- A visionary thinker who can plan and execute both long-term and short-term
- A good listener and strategist; tactful
- Transparent, straightforward, respectful, resourceful
- Results-oriented, hard-worker and high energy
- Great at managing expectations
ABOUT POWELL GARDENS
Powell Gardens, Kansas City’s Botanical Garden©, was incorporated in 1988 as a 501(c3) tax exempt organization. The Garden consists of 970 acres of land originally owned by George E. Powell, Sr., former Chairman of the Board of Yellow Freight System, now YRC Worldwide. It features 6,000 varieties of plants, 225,000 plants on seasonal display and numerous structures, many of which were designed by the renowned American architect, E. Fay Jones, one of the best-known protégés of Frank Lloyd Wright, and his partner, Maurice Jennings. Opened in 1996, The Marjorie Powell Allen Chapel is an exquisite example, a 4,700 foot, nondenominational wedding chapel accommodating up to 120 guests. The Visitor Education Center (1997) is another significant structure that includes a terraced garden, evergreen and hummingbird garden and a conservatory as well as a gift shop and café. The Wildflower & Meadow Pavilion (1995), also a Fay Jones design, features a large venue for outdoor concerts and special events.
Opened in 2001, The Island Garden is located on a lake at the epicenter of Powell Gardens. This centerpiece water garden also contains the longest “living” limestone retaining wall in North America. The Heartland Harvest Garden, which opened in 2009, consists of America’s largest edible landscape with over 2,000 varieties of edible plants. Providing a seed-to-plate experience, every tree, shrub, flower, vegetable, fruit and ground cover represents part of the history of where food comes from. The Missouri Barn & Kitchen offers a place to enjoy these food products and also serves as a venue for many special events that feature well-known Kansas City chefs. A series of annual festivals draw thousands of visitors to such events like Booms & Blooms, Festival of Butterflies and the GLOW Jack-O-Lantern Festival. The annual overall number of visitors to the Gardens is approximately 100,000.
Powell Gardens is governed by a 19-member Board of Directors that represent the business, civic and philanthropic leadership of Greater Kansas City. The Friends of Powell Gardens, a separate organization, is made up of more than 3,500 members who are involved in a variety of volunteer and fundraising activities. Permanent staffing at the Gardens consists of 40+ employees and expands to 75+ in the summer. The annual operating budget is approximately $3 million.
Job Type: Full Time
Salary Range: $30,000 - 49,999