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Marketing and Communications Manager
Job Title: Marketing and Communications Manager
Classification: Exempt, Full Time
Reports to: Director of Advancement
Supervises: Integrated Marketing Coordinator,
independent contractors, interns, and volunteers
Date: January 2020
The Marketing and Communications Manager sets and guides the strategies for all communications products including: printed matter for exhibitions (press releases, cards, brochures, scholarly publications), website, e-news and other online communications, media, public relations, and marketing messaging to consistently articulate Kemper Museum’s brand and mission. This individual will directly manage activities that promote, enhance, and protect the organization’s brand reputation and work closely with a senior peer group within the organization as the communications partner on a variety of strategic initiatives.
Communications/Marketing Strategy, Vision, and Leadership
· Develop, oversee, and evaluate integrated marketing and communications strategies for the Museum in accordance with management agreed-upon institutional priorities and the Board’s vision as articulated in the Museum’s Strategic Plan
· Oversee the Museum’s brand, including look and feel, and style guides, to create consistency throughout the organization
· Represent the Museum in relations with other cultural institutions, civic groups, tourism-related organizations, and the like, including management of the Museum’s presence at off-site promotional events
· Serve on Kemper Museum committees related to long-range planning and strategic projects
· Collaborate with the Executive Director and senior leadership to develop communications strategies that will broaden programmatic reach and deepen impact
· Support institutional advancement efforts including strategies to increase Museum attendance, membership numbers, philanthropic gifts, Café Sebastienne and Special Events sales, and Museum Shop sales
· Serve as spokesperson as necessary and develop talking points for key projects
· Manage and oversee website, social media networks, and app content
· Manage the creative development and place all advertising (paid or gratis) including for exhibitions, programs, and revenue generating activities
· Write, fact-check, and proofread press materials, including talking points, fact sheets, exhibition press releases, invitations, brochures, email blasts, and other communications
· Develop and pitch unique story angles for traditional and online media for local, regional, and national editorial coverage
· In conjunction with curatorial staff, produce and manage exhibition brochures and scholarly publications including catalogues
· Responsible for all phases of all media communications in an accurate and timely manner, including responding to media requests, preparing and distributing media releases and advisories, maintaining online press kits, media outreach to gain coverage about the Museum, exhibitions, programs, events, Café Sebastienne, and more; manage media photo shoots; compile and maintain clip reports
· Manage relationships and oversee the work of external vendors, contract employees, and other independent consultants
· Plan and oversee research about Museum visitors, non-visitors, and other target markets
· Plan and manage budget in areas of responsibility to ensure control over resource utilization
· Recruit, supervise, and mentor department employees, interns, and volunteers
· Monitor staff performance and developmental goals and conduct annual performance appraisals
· Measure, review and report on the progress of marketing and communications plans and projects
Strategic Thinking: Develops strategies to achieve organizational goals, understands organization's strengths and weaknesses, analyzes market and competition, identifies external threats and opportunities, adapts strategy to changing conditions
Oral/Written Communication: Speaks clearly and persuasively in positive or negative situations, listens and gets clarification, responds well to questions, demonstrates group presentation skills, participates in meetings. Writes clearly and informatively, edits work for spelling and grammar, varies writing style to meet needs, presents numerical data effectively, able to read and interpret written information
Planning/Organizing: Prioritizes and plans work activities, uses time efficiently, plans for additional resources, sets goals and objectives, organizes or schedules other people and their tasks, develops realistic action plans
Motivation: Sets and achieves challenging goals, demonstrates persistence and overcomes obstacles, measures self against standard of excellence, takes calculated risks to accomplish goals
Quality/Quantity: Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality, meets productivity standards and completes work in timely manner
· Bachelor’s degree in marketing, journalism, English, marketing communications, or related field; prefer strong art and art historical knowledge; prefer Master’s degree in a related field
· Five to seven years of experience in marketing and communications, preferably in nonprofit sector
· Management experience
· Demonstrated experience with integrated marketing and communications
· Demonstrated experience with traditional advertising and print production
· Experience with Microsoft Office suite, Adobe Creative Cloud, content management systems (website, email marketing platforms, and app), and social media platforms management
· Physical Requirements:
- Talk: The ability to express or exchange ideas accurately, loudly, or quickly by means of the spoken word, imparting information or detailed instructions to clients, to the public, or to co-workers.
- Hear: The ability to perceive the nature of sounds by ear.
- Vision: The ability to see clearly at 20 inches or less and 20 feet or more. The ability to identify and distinguish colors. Three-dimensional vision, the ability to judge distances and spatial relationships to see objects where and as they actually are.
Job Type: Full Time