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Marketing Coordinator

Posted: 07/31/2019

Position Summary

Reporting to the Director, Visitor Experience & Marketing, the Marketing Coordinator will focus on maintaining digital assets (website, social media, google search optimization, and email marketing) used for the purpose of promotion of all aspects of the Gardens. Candidate will be responsible for coordinating advertising & promotions, managing online profiles and paid search promotions, content development, audience development, maintaining institutional brand and identity, and results-driven impact in both visitor engagement and financial gains.

The ideal candidate will possess a strong attention to detail, the ability to write engaging content, an eye for layout and aesthetic details, exemplary time-management and prioritization skills, grammatical precision, experience with the Microsoft office suite, Adobe InDesign, and experience working with social media for a business or organization.

Essential Functions

o Marketing & Advertising Coordination
o Maintenance of digital footprint (social media, website, SEO, etc...)
o Coordination of External Communications (email marketing, press releases, etc.)
o Work with outside vendors (outsourced graphic designers, advertising vendors, printers, etc…)
o Remain current in social media trends, technology, industry standards and best practices

Qualifications and Experience

The successful candidate will be adept at generating engaging and relevant content, will possess a strong attention to detail, and will have experience managing projects, timelines and experience managing a budget.

The ideal candidate will have:

? A Bachelor’s degree in marketing, communications, public relations, or related field.
? 1-3 years of business-driven marketing experience, experience with project management, timelines and budgeting
? Proven problem-solving and planning capabilities
? Engagement in the field with knowledge of best practices, technology and visitor motivations
? A mature level of judgment and decision-making in a changing, fast-paced, futurethinking and visitor-centric environment
? Well-versed in social media and online content best practices
? Some knowledge of graphic design preferred
? Speak, listen and write in a clear, thorough and timely manner
? Diplomatic and professional
? Transparent and factual
? Ability to follow and maintain style guidelines, and brand voice
? Grammatically Proficient
? Ability to project empathy with customers/visitors/online followers

Application Instructions:

Please submit a cover letter addressing how your experience would benefit Powell Gardens specifically addressing the skill sets listed in this job posting; a current resume; a writing sample; and three references to Kalie Hudson at khudson@powellgardens.org by Monday, September 2. The full job description can be found at powellgardens.org/about/jobs.
 

Job Type: Full Time

Salary Range: $30,000 - 49,999