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Marketing Strategist

Posted: 03/12/2023

The National Museum of Toys and Miniatures is seeking a candidate to fulfill the role of Marketing Strategist to advance the museum’s mission by bringing greater awareness about the museum and cultivating new and returning audiences and donors.

Organizational Background
Often described as one of the best museums in Kansas City, T/m is striving to reach new audiences to share the world’s largest collection of fine-scale miniatures and the largest collection of antique toys on public display. T/m’s mission is to educate, inspire, and delight adults and children through the museum’s collection and preservation of toys and miniatures. For more information, click here.

Job purpose
The purpose of this role is to support T/m’s mission to reach new and returning audiences and donors through marketing and communication initiatives. The Marketing Strategist is responsible for planning, development, and implementation of T/M strategies for communications and public relations activities. The Marketing Strategist is the first point of contact with the media and works on developing and strengthening media relationships.  
The ideal candidate will have experience across multiple marketing platforms and social media channels/groups, have exceptional writing and editing skills, and strong ability to work with a variety of internal and external partners. This position will work closely with other staff members to plan and develop messaging and strategies to promote the museum, educational programs, and events, including social media engagement.
Duties and responsibilities
  • Develop and implement communications strategies and plans.
  • Research, develop, write, design, and execute marketing campaigns, social media posts, press releases, and museum communications regarding programs, events, and exhibits through T/m's media outlets.
  • Collaborate with program staff to support program attendance and cross-channel communications. Coordinate schedules for communication and promotion, and ensure that timelines are met for email, web, and print.
  • Ensure brand consistency with design, functionality, and messaging in all collateral, including print and digital media.
  • Report performance measures and benchmarks of promotional campaigns and member insights.  
  • Respond to media requests and interviews.
  • Create and maintain event calendar, website content, and communications schedule.
  • Oversee the content, design, and production of print materials, publications, promotional flyers, signage, and videos.
  • Identify marketing opportunities and coordinate the purchase of print and radio ads.
  • Monitor, route, and answer all correspondence for the museum’s info account.
  • Contribute to planning and advertising of special events.
  • Other duties as assigned.

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

  • Solid knowledge of WordPress, graphic design, video editing, website, and marketing analytics tools.
  • Three years of varied content creation and marketing experience.
  • Demonstrated technical proficiency with social media platforms, Microsoft Office, Creative Cloud Applications (InDesign, Illustrator, Photoshop, and Acrobat), and email marketing software (MailChimp, Constant Contact).
  • Strong creative, organizational, time management, and communications skills.
  • Detail-oriented, comfortable working independently and as part of a team.
  • Desire to learn, be self-motivated and thrive in a results-driven environment.
  • Ability to multitask, manage projects concurrently, and adapt quickly, especially when internal priorities shift.


40 hours per week, Monday – Friday, 8:30 am – 5 pm, with an occasional evening or weekend. Benefits include medical insurance, dental plans, 403(b) savings plan, paid time off, UMKC tuition assistance, paid long-term disability, and life insurance benefits. T/m participates in the UMKC’s Total Reward program; link for complete information:

Salary: $48,900 - $55,000 per year, commensurate with education, experience, and internal equity.

Application Deadline: This position will remain open until filled with an initial review date of April 27, 2023.

Equal Employment OpportunityApplication Instructions: Apply online at  / Job #46125
Also, check out the T/m career website:

Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Vice Chancellor - Human Resources at 816-235-1621.
Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and functions of this job. If you believe you may have difficulty performing any of the duties or functions of this job, please contact the Office of Affirmative Action at (816) 235-1323.
To read more about Equal Employment Opportunity (EEO) please use the following links:

UMKC Statement on Diversity

Diversity, equity and inclusion are central to the UMKC mission as an urban-serving institution. Kansas City is a particularly diverse city, including African, African American, Asian, German, Irish, Italian, Latino, Mediterranean, Middle Eastern, Native American and Slavic communities. Such ethnic diversity, in addition to our thriving neighborhoods of the Westside, Northeast Kansas City and the Eastside, fosters creativity, connection and innovation, which is showcased across the region. Major attractions such as the Annual Ethnic Enrichment Festival, the Negro Leagues Baseball Museum, the Filipino Cultural Center, the American Jazz Museum, Guadalupe Centers and Mattie Rhodes and Kansas City Irish Fest are a small sample of the many ways our diverse city enriches us.  
For the reasons enumerated above, UMKC’s strategic plan prioritizes our commitment to multiculturalism, globalism, diversity and inclusion. The university’s values call upon its faculty, staff, students and community to position themselves as global citizens who seek out, embrace and celebrate the many benefits of diversity. UMKC received the Higher Education Excellence in Diversity (HEED) Award in 2019 in recognition of our continued commitment to equity and inclusion. Such commitment is demonstrated across teaching, service and research. We welcome applicants to share in our commitment to these core values and know that you will quickly understand the beauty of calling Kansas City your home.  
Please visit these pages to learn more about UMKC’s engagement in diversity, equity and inclusion.
Roos Advocate for Community Change 
The Division of Diversity and Inclusion 
Annual Report 
Multicultural Student Affairs

Benefit Eligibility

We offer full benefits that start day one, generous paid time off, paid winter break, and continuing education benefits. Visit our Total Rewards page to learn more. Also, explore the Total Rewards website to learn more about the rewards package we offer to acknowledge our employees as the university's most important resource. 

Job Type: Full Time

Salary Range: $30,000 - 49,999,$50,000 - 74,999