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Direct Response Specialist

PKD Foundation
Job Description
Job Posting 01/28/19 
Due to growth in the Foundation, the position of Direct Response Specialist is now open.

Primary Function:  D
evelop and work with internal and external partners to coordinate, implement, and evaluate online fundraising and engagement programs by executing effective strategies via direct mail, email, website promotions, and other digital channels and emerging platforms that achieve established revenue targets to support the mission of the foundation. This position does not have supervisory responsibilities.
Primary Duties 
  • Oversees digital fundraising and engagement initiatives to acquire and retain donors and achieve fundraising targets.
  • Oversees the creation and execution of online cultivation, stewardship, and engagement communications, as well as direct solicitations.
  • Implement and oversee Fundraise Your Way and Giving Day campaigns.
  • Coordinates with internal and external partners to develop and manage emails, landing pages, tools and graphics for online fundraising activities.
  • Works within a consistent brand voice in visual and editorial style.
  • Develops schedules, key milestones, and action items to be socialized and used for internal teams and external agency partners.
  • Manages project status meetings, including tracking and reporting on action items.  Keeps the project plan up-to-date. Provides frequent project status reporting.
  • Ensures projects are completed on time, in scope, and on budget.
  • Develops and manages online communication calendar; ensure integration with foundation marketing and editorial calendars and asset inventories.
  • Develops and manages processes; optimizing through continuous improvement. Develop and test new initiatives and innovative concepts.
  • Reviews and reports campaign performance with recommendations for improving overall direct response program results; analyzes data and creates strategies for target audiences.
  • Assists other members of the team as needed to address donor requests, help resolve problems, and maintain current and accurate donor records. 
  • Bachelor’s degree in marketing, public relations, journalism or related field; plus 3 years’ experience in related work environment.
  • Knowledge of and proven ability to develop and implement digital fundraising strategies.
  • Experience with building and maintaining donation forms, surveys, and other engagement features, and running reports/interpreting analytics for key insights.
  • Excellent writing and editing skill with an extreme attention to detail.
  • Strong working knowledge of Microsoft Office Suite (Word, Excel, etc.). Experience with Photoshop, Salsa Engage, and HTML preferred.
  • Ability to work under and meet urgent and changing schedule deadlines with frequent interruptions.
  • Strong interpersonal skills and ability to collaborate diplomatically with all levels of foundation staff and leadership.
  • Ability to work independently, be flexible, and manage time effectively.
  • Previous experience resourcing and working with freelance talent and vendors.
  • Travel may be required.
PKD Foundation is an Equal Opportunity Employer. PKD Foundation does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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