Equitable Representation in Nonprofit Marketing

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Donors give more when they're moved by powerful, emotional stories of impact. And as marketers we seek narratives, gather images, and curate donor experiences from service recipients to convey impact, urgency, and need. 

But in that pursuit we need to examine potentially exploitative messaging and tactics we use to raise money. Are we treating our clients as props rather than people? Is what we're doing raising money for the short term but perpetuating social problems in our community?

How can we educate our donors away from potentially exploitative, savior-themed charity and still move them to give?
 
Join Mary Nguyen, Communications & Public Outreach Manager with Cultivate KC, and Denise St. Omer, Vice President of Grantmaking and Inclusion Initiatives with the Greater Kansas City Community Foundation, to dive head first into this topic. We will discuss:

• Ways to empower clients as storytellers -- and what not to do
• Examples of powerful nonprofit communications that do not feature direct client representation
• Tips to start internal conversations when you're unsure if practices are equitable
• Unintended pitfalls of donor-centricism and how to avoid them

This webinar is intended for nonprofit communications professionals, as well as leadership and philanthropists.
 
Registration includes a one-hour webinar discussion, and materials and samples. All registrants will receive the recording and materials afterward. 
 

Presenters: 

Mary Nguyen leads an extensive career in advocacy and nonprofit work. The daughter of Vietnamese immigrants, Mary was born and raised in Kansas City before earning a degree in Journalism at the University of Missouri in Columbia. She is the Communications & Public Outreach Manager at Cultivate Kansas City, where she develops content and strategies to support refugee farmers. In addition, Mary is a community speaker, and volunteer.




Denise St. Omer oversees all major grants and discretionary funds, and leads equity and inclusion work as Vice President of Grantmaking and Inclusion Initiatives for the Greater Kansas City Community Foundation. With an asset base of more than $2.4 billion, the Community Foundation ranks among the top 1 percent of community foundations in the country. Denise trains and speaks nationally as a member of the Equity Advisory Group for Grantmakers for Effective Organizations and was recognized in the 2016 class of Ingram's Women Executives of Kansas City.



​Category: Marketing
Expertise: Intermediate
Format: Recorded webinar
Published: 2019
Length: 1 hour