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Podcast - Meeting People Where They Are and Staying Relevant

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Merrigan & Co features Drew Elliott on their podcast, M&C Nonprofit Marketing Talk
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Merrigan & Co features Drew Elliott, Director of Membership and Donor Engagement at KCPT & a Past Chair of YNPNkc, on their podcast, M&C Nonprofit Marketing Talk

KEY TAKEAWAYS

  • Stay relevant. In an ever-changing world, adapting to your audience and understanding how they consume information is a must.

  • Information vs. intelligence. To effectively move forward, it’s not enough for nonprofits to simply track and measure success. They have to put the knowledge they glean from data analysis to good use.

  • Evolution is a must. Will the membership model of giving still be relevant 10 years from now? Emphasizing philanthropic giving as a whole is an emerging trend, yet it is still important to strike a balance with loyal and committed members.

  • Get involved. YNPNkc is a great resource for young nonprofit professionals seeking networking and professional development, while striving to make nonprofits and KC better.

  • 2019 projections… Drew shares his predictions about the impact new tax laws will have on charitable giving and how ever-changing donor expectations will impact nonprofit organizations in the new year.

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About
M&C Nonprofit Marketing Talk is a monthly podcast with Merritt Engel and Monica Tiffany of M&C. Get an insider’s perspective on what’s working, what’s not—and what’s next!—in nonprofit marketing.

Monica Enloe, JDRF, has worked in the nonprofit sector for 15 years primarily in fundraising roles at local, national and international organizations.  Monica served on the AFP Mid-America Chapter Board of Directors from 2013-2015 and is currently serving as Marketing Chair for the Mid America Conference on Fundraising coming to Kansas City in April.  A graduate of KU and WashU in St. Louis, Monica has a bachelor and master of Social Work, specializing in nonprofit management and health policy. 

Category: Career Development
Expertise: Beginner
Format: Podcast
Published: 2018
Length: 32 minutes