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Converting Supporters with Powerful Landing Pages

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Missed a webinar? Get the materials and watch the replay. Presented by Jay Wilkinson, CEO Firespring, March 15, 2016.

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When prospective donors are directed to your website, do you grasp them firmly and get them to commit? According to a study conducted by NonprofitHub.org, you probably don't. The report reveals a major chasm between the importance of landing pages and a nonprofit's ability to create them. MarketingSherpa says that 44% of clicks are directed at homepages rather than a relevant landing page. It's time to solve the problem. Learn why to use them and how to build them. In this fast-paced session suitable for all levels of expertise, Jay Wilkinson will navigate through landing page landmines and share dozens of real-world, nonprofit landing pages that get results. Join Jay to discover:
  • Why landing pages are the most important component of a nonprofit’s web presence;
  • How many landing pages every nonprofit should have;
  • How to create calls-to-action that get results;
  • Which stats/analytics matter and which don’t;
  • Why donors will pay more attention to nonprofits with great landing pages; and
  • The secret sauce.
Participants will leave the session with practical tips, and action steps that can be implemented right away. You won’t want to miss this engaging and informative session led by Jay Wilkinson, one of America’s top-rated speakers.

About the presenter:
Jay Wilkinson has been actively involved in the nonprofit community his entire life. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. As a philanthropist, Jay has raised millions of dollars for nonprofit organizations. As an educator, he has trained thousands of fundraisers, marketers and nonprofit executives and has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.
 
Category: Fundraising, Marketing
Expertise: Beginner/Intermediate

Format: Recorded webinar
Published: 2016
Length: 1 hour

 
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