Google Ad Grants 101

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Has your organization been meaning to take advantage of Google Ad Grants? Google provides qualifying nonprofits with in-kind advertising worth $10,000 per month, positioning organizations to maximize their reach in Google searches.

Learn about the Google Ad Grants Program and follow along as we demonstrate step-by-step how to set up a strong Google Adwords campaign.

We will cover:

• Why Adwords might be better for your nonprofit to focus on than SEO
• Power and limitations of Google Ad Grants Program
• Expert tips each step of the way from positioning Google Ad Grants in your marketing plan, to setting up your account, to ensuring your campaigns are the most effective they can be
• Types of campaigns and how to set them up and manage them
• How to measure the success of your campaigns
• Update from Stephanie regarding the Google Ad Grants changes effective January 1, 2018 here.

At least 3 days ahead of viewing the webinar, please sign up for Google Grants if you don't yet have an account, following these steps.

1. Register with TechSoup

• ​http://www.techsoup.org/joining-techsoup/how-to-join-techsoup
• Follow the instructions on the above page
• It will take a couple of days for them to validate your 501(c)3 status, but once they do, you will receive a token

2. Sign up for your Google for Nonprofits account

• https://support.google.com/nonprofits/answer/3367631
• Now fill out this form! You'll need your token ID you received from TechSoup that verifies your status as a nonprofit
• Again, wait for verification.

3. We will start work during the webinar by setting up your Google Adwords account!

Follow along with Steph to create your campaign!
Helpful tip: how to split your screen if you’re working on one monitor. 

Presenter: 

Stephanie Higinbotham specializes in building and managing Google Ad Grants campaigns for nonprofits across Kansas City.

​Category: Fundraising, Marketing
Expertise: Beginner/Intermediate
Format: Recorded webinar
Published: 2017
Length: 1 hour