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This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
Speaker Jay Love will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian
Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty.
Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. You will see examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
About the presenter:
Jay B. Love is CEO and Co-Founder of
Bloomerang. He most recently served as the Senior Vice President of
Avectra. Prior to
Avectra, he was CEO of Social Solutions and Senior Vice President of the Arts and Cultural Division of
Blackbaud.
Prior to
Blackbaud, he was the CEO and Co-Founder of
eTapestry. After growing the company to more than 8,000 nonprofit clients and charting seven years of record growth in Indianapolis,
eTapestry was acquired by
Blackbaud.
Category: Fundraising
Expertise: Beginner/Intermediate
Format: Recorded webinar
Published: 2015
Length: 1 hour
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