Webinar: Converting Supporters with Powerful Landing Pages
When prospective donors are directed to your website, do you grasp them firmly and get them to commit? According to a study conducted by NonprofitHub.org, you probably don't. The report reveals a major chasm between the importance of landing pages and a nonprofit's ability to create them. MarketingSherpa says that 44% of clicks are directed at homepages rather than a relevant landing page. It's time to solve the problem. Learn why to use them and how to build them. In this fast-paced session suitable for all levels of expertise, Jay Wilkinson will navigate through landing page landmines and share dozens of real-world, nonprofit landing pages that get results. Join Jay to discover:
- Why landing pages are the most important component of a nonprofit’s web presence;
- How many landing pages every nonprofit should have;
- How to create calls-to-action that get results;
- Which stats/analytics matter and which don’t;
- Why donors will pay more attention to nonprofits with great landing pages; and
- The secret sauce.
Testimonials
“Jay’s session was awesome. I spent the next hour checking off a few of Jay’s suggestions with our own website, Facebook page and email service. We have some work to do! I hope the rest of the attendees had as many take-aways as I did.”Sue Joe, Affiliate Relations Director
National Down Syndrome Congress
Speaker Biography
Jay is the founder and CEO of Firespring—a company that provides beautiful websites and essential tools to nonprofit organizations. Firespring helps nonprofits raise money, manage donors, organize volunteers and conduct events while presenting a powerful and professional online presence. Firespring is proud to be the only B-Corporation based in Nebraska and is on a quest to transform the business landscape by encouraging all companies to leverage their people and profit as a force for good.
Date and Time
Tuesday Mar 15, 2016
9:30 AM - 11:00 AM CDT
Tuesday, March 15, 2016
9:30 - 11:00 AM
Location
Webinar
Fees/Admission
There is no charge for this members-only webinar.
Registered participants will receive webinar access instructions in confirmation email.
Contact Information
Tomomi Summers
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