Marketing & Communications Specialist

About the AAVSB

The American Association of Veterinary State Boards (AAVSB) is a not-for-profit association comprised of 63 Member Boards dedicated to veterinary medicine’s proper and efficient regulation. We are committed to advancing the regulatory process for veterinary medicine and being the primary source for comprehensive information that strategically strengthens the veterinary regulatory community.

The AAVSB has a collaborative culture. Team members are free to be creative and experiment because we trust their proven expertise. As life-long learners, we are comfortable with change and are catalysts for it. We are team-oriented and focused on organizational objectives and outcomes.

About the Role

Position Summary: The Communications Specialist crafts clear, compelling messaging across internal and external channels. This role focuses on development, coordination and implementation of multi-media marketing and communications strategies to further develop awareness, encourage stakeholder engagement, inform the public, and promote a positive organizational image.

Day-to-day activities include:

• Collaborate within the marketing & communications team on strategy and tactics
• Develop internal communications strategies and content (e.g., newsletters, announcements)
• Write content for various marketing efforts including social media, PPT presentations, collateral material, and a robust email cadence
• Manage brand voice and tone across all communication platforms
• Analyze the effectiveness of marketing & communications efforts and make changes to improve performance
• Monitor project timelines to ensure on-time completion
• Perform light graphic design creation for marketing and promotional purposes (Adobe Creative Cloud and/or Canva experience preferred)

The qualified candidate will possess strong marketing and communications acuity, exceptional interpersonal skills, emotional intelligence, good judgment, and be an extraordinary collaborator. Excellent copywriting skills are a must. This position works closely with the Marketing & Communications Manager and Digital Content Specialist.

WITHIN 1 MONTH, YOU WILL:

• Understand the mission, values, and strategic objectives of the AAVSB
• Understand current marketing and communications processes, procedures, and outputs
• Establish relationships with other departments product owners, and senior management

WITHIN 3 MONTHS, YOU WILL:

• Understand all programs and services offered by the AAVSB
• Establish relationships with key consultants for marketing and technology to execute marketing strategies appropriately
• Learn about and assist with updates to website

WITHIN 6 MONTHS, YOU WILL:

• Take complete ownership of all marketing technology and tools used to execute marketing activities, including Microsoft Office Suite (Planner), Canva, and Constant Contact
• Collaborate with the Marketing and Communications Manager to evaluate all marketing and communications processes and procedures, including suggestions for improvement
• Own their role and collaborate with internal and external customers to reach desired outcomes

 WITHIN 12 MONTHS, YOU WILL:

• Suggest and implement improvements to marketing and communications processes and procedures
• Effectively manage all marketing and communications technology and tools
• Seamlessly transition in and out of all major marketing department tasks including communications, social media, website, and asset creation

To be successful in this role, you will:

• Be committed to achieving optimal outcomes
• Think creatively and innovatively
• Possess strong communications experience
• Demonstrate proficiency in making data-guided decisions
• Be a skilled storyteller
• Excel in content marketing and copywriting with in-depth knowledge, research skills, and creativity
• Have expertise in emerging and traditional marketing avenues
• Demonstrate exceptional emotional intelligence.
• Be an exceptional team player
• Be self-motivated to do your best and consistently perform at a high level
• Work effectively, efficiently, independently, and collaboratively as part of the AAVSB from a remote location or office setting, committed to diversity, equity, and inclusion in the workplace.
• Have the skill to come up with exciting ideas and the will to develop them
• Attention to detail while grasping the larger picture

Education and Experience

Required: Education (Associate or Bachelor’s degree) in marketing, business administration, or a related field. Two to three years experience in corporate communications, journalism, or public relations.

Preferred: Association experience. Agency/firm experience. Certified Association Executive (CAE) or other industry-specific certification.

• Exceptional writing, editing, and proofreading skills
• Strong interpersonal and media relations skills
• Ability to translate complex topics into clear, engaging content
• Experience with internal communications platforms and digital creation tools including Constant Contact, Microsoft Planner, and Canva
• Adobe Creative Cloud and WordPress experience preferred but not mandatory

Occasional travel and weekend work might be necessary to fulfill the position’s responsibilities.

Details

The Marketing & Communications Specialist is a full-time and non-exempt position. Work is performed under the direction of the Marketing & Communications Manager.

Salary range: $49,000 - $53,000

The AAVSB is headquartered in Kansas City, Missouri. This position may be virtual/remote with the understanding that there will be required company-paid travel to Kansas City, Missouri and (potentially) other locations throughout the year.

How to apply

Please submit your resume with an introduction letter here: Marketing & Communications Specialist

Equal Employment Opportunity

AAVSB is an equal opportunity employer. We are committed to providing employment opportunities based on individual merit and qualifications, free from discrimination or harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, or any other status protected by applicable law. We comply with all federal, state, and local anti-discrimination laws.

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