With decreasing attention spans and a number of worthy causes to follow, finding effective ways to connect with and engage your audience is critical to growing your mission. Social media provides a key opportunity to reach new audiences, engage existing advocates, and grow your visibility.
Come gain tangible tips from award-winning nonprofits to help escalate your social media skills. Through this three part series, you'll learn specific tried-and-true skills that nonprofit marketing staff are using to cultivate an exceptional digital presence with minimal time and budget.
- May 4 - Social Media Brand Management. Presented by Madeline Simonds with Big Brothers Big Sisters KC, you'll learn how to develop valuable content that leaves your audience eager for more. You'll learn what makes content sharable and how to set processes and systems to gather content from across your organization. Plus, Madeline will share her process to keep up with major campaigns while balancing day-to-day marketing duties.
- May 11 - Social Media Campaigns. The team at Band of Angels will share a behind-the-scenes peek at their Philly Award-Winning Rockstars social media campaign. From snapping photos that generate conversation to seamlessly weaving the campaign into overall organizaitonal strategy, there are many. Tangible take-aways include a campaign schedule and campaign asset list.
- May 18 - Faking Production Value. Once you've got the overall brand and campaigns settled, then the real work begins! Join Junior Achievement's Torey Berndt to gain practical tips on how to generate fabulous social content with a small team and minimal budget. This session will touch on how to use Canva & Chat GPT to create content.
This is a program of the Marketing Matters Series.
Madeline Simonds is the Creative + Content Manager at Big Brothers Big Sisters KC, leading the Creative and Content team. Her background in marketing includes work on both the agency and in-house side for local and national brands. She loves her work at BBBS because she gets to share with the community the amazing stories and work that the organization does to inspire new supporters.
In her free time, she loves spending time outdoors, gardening, doing fitness classes, and trying new restaurants around KC.
Torey Berndt inspires community & builds connection. Through her work in the nonprofit field & entrepreneurship, she works with value-driven, people-focused companies in collaborative environments to create impact & meaning through storytelling and strategy.
Torey is the Director of Marketing and Communications for Junior Achievement of Greater Kansas City. Her role includes developing strategic and powerful messaging for the nonprofit organization that empowers young people to own their economic success through delivering lessons on financial literacy, workforce readiness and entrepreneurship.
Full participation in this training is pre-approved for 3.0 points in Category 1.B - Education of the CFRE International application for initial certification and or recertification.
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