Award-Winning Social Media | 3-Part Series

With decreasing attention spans and a number of worthy causes to follow, finding effective ways to connect with and engage your audience is critical to growing your mission. Social media provides a key opportunity to reach new audiences, engage existing advocates, and grow your visibility. 

Come gain tangible tips from award-winning nonprofits to help escalate your social media skills. Through this three part series, you'll learn specific tried-and-true skills that nonprofit marketing staff are using to cultivate an exceptional digital presence with minimal time and budget. 

• Part 1 - Social Media Brand Management. Presented by Madeline Simonds with Big Brothers Big Sisters KC, you'll learn how to develop valuable content that leaves your audience eager for more. You'll learn what makes content sharable and how to set processes and systems to gather content from across your organization. Plus, Madeline will share her process to keep up with major campaigns while balancing day-to-day marketing duties. 
• Part 2 - Social Media Campaigns. The team at Band of Angels will share a behind-the-scenes peek at their Philly Award-Winning Rockstars social media campaign. From snapping photos that generate conversation to seamlessly weaving the campaign into overall organizaitonal strategy, there are many. Tangible take-aways include a campaign schedule and campaign asset list.  
• Part 3 - Faking Production Value. Once you've got the overall brand and campaigns settled, then the real work begins! Join Nonprofit Connect's Marketing Manager to gain practical tips on how to generate fabulous social content with a small team and minimal budget. This session will share specific examples of strategies that helped Nonprofit Connect increase social following dramatically. 

 

Speakers:

Madeline Simonds is the Creative + Content Manager at Big Brothers Big Sisters KC, leading the Creative and Content team. Her background in marketing includes work on both the agency and in-house side for local and national brands. She loves her work at BBBS because she gets to share with the community the amazing stories and work that the organization does to inspire new supporters.

In her free time, she loves spending time outdoors, gardening, doing fitness classes, and trying new restaurants around KC.
 

Colin Bennett - Marketing Manager at Nonprofit Connect.

From maintaining websites, writing social posts, creating copy and stunning visual content, Colin balances the art and science of nonprofit marketing. Currently, Colin serves as the "marketing-shop-of-one" at Nonprofit Connect where he manages all external communications for the organization. Colin previously served as the Public Relations Assistant Manager at The American Theatre Guild and has worked for nonprofits ranging from the Kansas City Zoo to the Boy Scouts. Colin holds a BA in Journalism from the University of Arkansas with a focus on Advertising and Public Relations. 

Cancellation/Program Policies:

No refunds will be processed within 3 days of the business date. No shows will be billed. Nonprofit Connect may take photographs, screenshots, or video recordings at public and virtual events, so we ask that you read our Privacy Policy for more information.
 
So that we can serve you better, we want to understand who is in the room. You will be asked two demographics questions as you register for this event. We will never share your individual information, and we will only report on demographics in aggregate. Any questions or comments? Contact us at info@npconnect.org.