If 2020 has taught us anything, it’s to expect the unexpected. At some point, your organization will experience a crisis. Prepping for potential crises makes you confident that you can handle them when they do come your way.
This session is for executive leaders, board members, and marketing professionals who need a solid crisis communications strategy to help your organization prepare for any scenario.
Join communications expert, Michelle Keller, AVP of Communications and Donor Relations at KU Endowment, to understand the different types of crises organizations may experience and learn strategies for mounting an effective crisis response.
Participants in this webinar will have the opportunity to analyze and respond to real-world “ripped from the headlines” crisis scenarios and get best-practice strategies to help you decided “What Would You Do?” to lessen the impacts of a crisis.
A program of the Marketing Matters series.
is an award-winning corporate communicator who believes the best way to manage a crisis is to avoid it altogether. She's also a realist who knows experiencing a crisis is a rite of passage for almost everyone working in communications. In a career spanning almost 30 years, she has developed crisis response plans while working in a variety of industries including telecommunications, insurance, higher education and health care.
Michelle's communication expertise extends beyond crisis communications to include public and media relations; legislative affairs; executive communication, and strategic communications planning. She has taught graduate-level courses at Park University and the University of Kansas, where she is currently working on a Ph.D. In 2014, she was named KC/IABC's Communicator of the Year.
Full participation in this training is also applicable for 1 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.