You know that you need to measure your marketing campaigns and channels so you can constantly improve. But with big workloads and busy schedules, what's the best way to spend your time?
Are there reports or data points that are more distracting than useful? What do you need to setup early in order to measure the impact of your hard work?
Jessica Best and Cody Ward are here to help you answer those questions. They're one-part data visualization and one-part data analysis with a heavy dose of measurement evangelism. Join them for an action packed one-hour webinar where they'll both walk through the process of prioritizing what to measure, and also share tools and tactics that help make your analytics more actionable.
Participants will leave this session knowing:
- Key metrics to measure (and what you can probably ignore)
- How to set up your campaigns to successfully measure those metrics
- How to read the tea leaves and interpret the data to make better decisions
As a bonus, all participants will receive a sample reporting template. Whether this is your first time using marketing analytics, or you're a pro ready for a refresher from industry experts, this session is for you.
A program of the Marketing Matters series.
Jessica Best, VP Data-Driven Marketing at Barkley
Jessica is a self proclaimed data nerd, using data from the beginning of a campaign to inform strategy to using data during and after a campaign to measure its impact. At Barkley, she focuses on customer data, but regularly gets nosey and digs into client's reporting to help sift out insights from the analytics. She's also taught at universities and marketing conferences around the world.
Cody Ward, Associate Director, Analytics at Barkley
Cody is a measurement architect who specializes in quantifying campaign engagement, analyzing results and visualizing data in dashboards and reporting. At Barkley, he focuses on creating integrated reporting solutions that help clients get a whole brand view of their marketing and customer data.