Marketing with Social and Emotional Intelligence
As a savvy marketing professional, you know that emotions drive behavior. Yet, reframing our marketing materials from informational data-dumps to conversational relationships takes time and intention. Too often, nonprofit marketers spend their time explaining the intricacies of how their programs work instead of inviting the audience into a discussion about the purpose and impact of your programs.
In this 90-minute, dynamic workshop, Kat Anstine, Bound for Growth, will help you build your marketing-with-social-and-emotional-intelligence muscles. Through craft lecture and reflection activities, you'll learn how to form a deeper connection with your audience.
Participants in this session will walk away understanding:
- Why marketing with social and emotional intelligence is critical to building connection
- Tangible examples of what social and emotional marketing looks like in the nonprofit world
- A framework for developing social and emotional marketing content
This is a program of the Marketing Matters series.
Presenter:
Kat Anstine - Armed with a background in marketing, management, operations, implementation, and coaching with B2B, B2C, nonprofits, and not-for-profits, Kat created Bound for Growth to empower those that serve the greater good.Kat has been blessed with a successful, 18+ year career as a strategist, marketing expert and certified Social & Emotional Intelligence coach and leading amazing, talented, and award-winning teas.
She uses her business to flex her listening, curiosity and creativity muscles, and enjoys every step of the process, no matter where the journey starts. She loves music, painting, traveling and spending time with her hero of a husband, friends and beloved family.
Program Policies:
No refunds will be processed within 3 business days of the program date. No shows will be billed. Nonprofit Connect may take photographs, screenshots, or video recordings at public and virtual events, so we ask that you read our Privacy Policy for more information. Each registration is for one individual. We kindly ask that you do not circulate your webinar link with others who have not registered.So that we can serve you better, we want to understand who is in the room. You will be asked two demographics questions as you register for this event. We will never share your individual information, and we will only report on demographics in aggregate. Any questions or comments? Contact us at info@npconnect.org.
Date and Time
Tuesday Apr 12, 2022
1:00 PM - 2:30 PM CDT
Can't attend? Register anyway, and we will send you the recording of the session.
Location
Your desk! Webinar access instructions provided after registration.
Fees/Admission
$45 - Members
$90 - Nonmembers
Not yet a member? Learn more.
Contact Information
Emily Hane, Director of Learning
Send Email