National Speaker Series: Bernard Ross, International Fundraising Expert

The Donor Decision Lab: Using Behavioral Science to Engage Supporters

How can you transform your relationships with supporters to create greater engagement and larger gifts? Join Bernard Ross, international fundraising expert, for this interactive webinar to gain practical insights. You?ll learn how to use techniques from leading edge behavioral science: combining insights from behavioral economics, evolutionary psychology, and neuroscience. These same insights are transforming how businesses engage customers and are beginning to make a massive impact on fundraising worldwide.
 
Bernard Ross will introduce you to practical field work he and his team completed with a range of US, UK, Australian and international charities- from Doctors without Borders in the USA to the Royal Opera House in London.
 
During the webinar you'll not only hear about case studies, but you'll actually take part in live experiments to illustrate the learning and apply them to your work. This is not your everyday talkshop!
 
Attendees in this presentation will gain: 

• an understanding of the key scientific principles that inform donor decisions
• access to a series of frameworks and tools to apply decision science to your work
• inspiring examples and case studies 

Presenter:

Bernard Ross is the director of =mc, a management consultancy working worldwide for ethical organizations. He is an internationally regarded expert on fundraising and strategy. He has written, co-written or edited eight award winning books on fundraising and social change- a number of them with Clare Segal. Breakthrough Thinking won best non-profit book in the USA. Global Fundraising was the first fundraising book to be published in China by Shanghai University Press. And with Omar Mahmoud of UNICEF International, he wrote the key book on social change and decision science Change for Good.

He has advised many of the world's leading nonprofits and non-governmental organizations on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF/DWB. In recent years he's written a case for support for France's oldest university; advised Europe's largest scientific experiment in Switzerland on individual giving; helped source institutional donors to provide relief for the 750,000 refugees in Cox's Bazaar, the world's biggest refugee camp; secured HNWI and corporation finance to rebuild an Argentina museum to house the largest dinosaur that ever walked the earth; and engaged celebrities and billionaires to save the last 800 great apes in Africa.

Full participation in this training is also applicable for 1.5 points in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.