Rise to Meet Your Mission: Assessing Your Brand Strategy
Your brand can be summed up by the way people feel about your organization, what they talk about when you come up in conversation, and your overall reputation in the world of nonprofit organizations. Your brand is your mission, your message and the people that drive both of those things.
Your brand strategy should therefore guide every way in which you communicate and interact with your clients, donors and the community at large. While the investment of time and money in your brand might seem hard to make, in the long run, a clearly articulated brand will prove to be invaluable.
How are you implementing your brand’s mission and vision to your brand design? Does your audience recognize those values? How are you striving to improve your organization’s societal impact through your brand’s marketing?
In this session, we’ll discuss:
- Mission & Vision review
- Brand design applications
- Target market review
- Strategic campaign planning
Lauren Muth is a brand designer, web developer and nonprofit campaign strategist. As a freelancer and founder of Ryse Design Company, Lauren has created digital content and campaigns for organizations such as Make-a-Wish Missouri & Kansas, Safehome, FOX4 Love Fund for Children, Cornerstones of Care, KU Alumni Association, KCDMA, Women Rising, and more. She is a KU grad with a BFA in Design: Photo Media, MSJ in Digital Content Strategy, and has served as an Adjunct Professor at the KU School of Journalism.