The New Donor Journey - How People Research Brands Online
Name: The New Donor Journey - How People Research Brands Online
Date: February 13, 2018
Time: 8:30 AM - 9:30 AM CST
Registration: Register Now
Knowing the process donors take when researching your organization can help you to create content that inspires them to act. Eric Morgenstern, CEO of Morningstar Communications, explains the new donor’s journey and how to use it to inform content creation for your nonprofit’s brand, ultimately helping your story resonate at every stage.
During this session you will:
- Explore the donor’s research process, identifying recent trends and focus on how to tell your organization’s brand story to meet your audience’s changing needs.
- Learn to customize content through each stage of the donor’s journey: awareness, familiarity, consideration, purchase and trust.
- Review brands that successfully build trust using the new donor’s journey.
A program of the Marketing Matters series.
Thank you to our Program Series sponsor: