The New Donor Journey - How People Research Brands Online

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Name: The New Donor Journey - How People Research Brands Online
Date: February 13, 2018
Time: 8:30 AM - 9:30 AM CST
Registration: Register Now
Event Description:

Knowing the process donors take when researching your organization can help you to create content that inspires them to act.  Eric Morgenstern, CEO of Morningstar Communications, explains the new donor’s journey and how to use it to inform content creation for your nonprofit’s brand, ultimately helping your story resonate at every stage.

During this session you will:
  • Explore the donor’s research process, identifying recent trends and focus on how to tell your organization’s brand story to meet your audience’s changing needs.
  • Learn to customize content through each stage of the donor’s journey: awareness, familiarity, consideration, purchase and trust.
  • Review brands that successfully build trust using the new donor’s journey.
Presenter Eric Morgenstern founded Morningstar Communications in 1997 to help businesses, organizations and not-for-profits Clarify their message, Connect with the people who matter most, and Change attitudes and behaviors.  He currently serves on the board of Turn the Page Kansas City and the advisory board for the Masters in Integrated Marketing Communications degree at KU Edwards.  Eric and his team led the process to rebrand our organization from the Council on Philanthropy to Nonprofit Connect.

A program of the Marketing Matters series.

Thank you to our Program Series sponsor:

Nonprofit Connect
125 East 31st Street
Kansas City MO 64108
in the Community Room, KCPT Building
(Located under the big red tower)

Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street. 
Date/Time Information:
Tuesday, February 13, 2018
8:30 - 9:30 AM
Contact Information:
Noreen Bridgham
This is a Nonprofit Connect members-only event.
No charge.

Not yet a member? Click here to learn more.