Webinar - How to Cultivate Big Donors with a Small Staff
Time is the most precious commodity in fundraising, especially when you are leading or part of a small but mighty development team.
Knowing where to best invest your fundraising time is critical to success, yet it can be one of the hardest aspects of strategic fundraising because there are so many worthy ways to spend your energy. Many smaller groups believe that focusing on major donors who can give bigger gifts, instead of communicating with a larger number of lower-capacity donors makes great sense, especially if they have a strong network of prospects to try and tap.
But how do you go after these “big fish” when you have a tiny team? Robin Sukhadia, Major Gifts Officer for the Colburn School, shares strategies that can help you when embarking on major donor cultivation, even if your development department is tiny.
In this webinar you will:
- Learn specific tactics to improve major donor identification from current and new donors
- Explore different tools to strengthen staff capabilities to ask for major gifts
- Hear about the experiences of cultivating major donors from peer organizations
Registration includes a one-hour webinar discussion, and materials and samples. All registrants will receive the recording and materials afterward.
Robin Sukhadia brings to his arts education and fundraising expertise over 20 years of international community organizing, technology leadership, project management, music performance, and teaching experience. He currently serves as the Major Gifts Officer at the Colburn School in Los Angeles and teaches a graduate level course on fundraising and the arts at the Sotheby’s Institute of Art at Claremont Graduate University. He is interested in all things related to philanthropy, the arts, and fundraising.