Webinar: (Re)Launch Your Brand in the New Normal
As we all look forward to a return to normalcy (however that looks), how do organizations introduce a new fundraiser or campaign to current or potential donors - or reintroduce your brand to the community as a whole? How do you avoid a failed launch when stakes are so high? Hear from Jake Jacobson, VP of Growth & Partnerships at Native Digital, about how to launch a new initiative in a noisy, uncertain marketplace. This presentation covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world.
A program of the Marketing Matters series.
Jake Jacobson is VP of Growth & Partnerships at Native Digital, a marketing firm modernizing how brands go to market. Native’s clients include POLITICO, Virgin Mobile, USAFacts, Ball Corp and Black Girls Code. Jake has spent his career using his talents for good, with experience doing PR and social media at two of his dream jobs: Garmin and Children’s Mercy Kansas City. Now, he’s continuing to follow his passion for storytelling and creative problem solving by helping Native and our clients share their stories and achieve their goals.