Webinar - The Art and Science of Retaining Digital Donors
As we head into the last stretch of year-end giving, make sure your online giving process is optimized to retain those most seriously at risk. Among all your donors, your online donors are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgement and social media content.
Steven Shattuck is Chief Engagement Officer at Bloomerang curating educational content.
Thank you to our webinar series sponsor:
Motivations and Aspirations of the Wealthy Donor - November 27