What Nonprofit Marketers Need to Know About UX
UX. UI. UCD. What does it all mean? And more importantly, what do these things mean to you as a nonprofit marketer? Chances are high that your website will be the first point of contact between your nonprofit and a potential donor. That’s why it’s crucial for your website to make a good first impression and deliver a pleasing user experience (UX). The best way to do that is by making it more user-friendly for visitors both tech-savy and otherwise, with a user interface (UI) that is has user-centered design (UCD).