Public Affairs Specialist

About the Role

Genesis School seeks a Public Affairs Specialist to promote our learning impact and deepen relations between our school and community stakeholders. This role will be responsible for the implementation and execution of public relations efforts to guide increased student enrollment, teacher recruitment and community engagement. We are looking for a storyteller who can authentically connect with our mission and increase our presence through ever-expanding mediums of communication.

This position is ideal for an early-career professional looking to gain immediate, direct experience in all aspects of public relations. Our top candidate is a self-starter with a strategic mindset who is well-organized, energetic, and eager to find and employ new ways to reach audiences. You will play a vital role and key linkage in collaborating with leaders, educators and stakeholders to align evidence of performance to the learners, teachers, and support personnel making it happen.

This role will also be accountable for presenting new ideas and new thinking to continually elevate social and PR activities and will play a key role in contributing to and driving team culture.

Key Responsibilities

In this role, you will:

· Build and Execute PR / Social Media Campaigns: Create and manage campaigns that advance key school themes across a broad array of audiences.

· Tell Our Story: Share and promote our many school successes across print, social media, the web, and in-person channels.

· Expand Reach: Identify and leverage local and state outlets to maximize the visibility of our work and academic and community impact

· Manage Content: Maintain a consistent feed of current material, including scheduled posts, updates, and features to ensure a fresh presence and effectively communicate.

Qualifications & Requirements

Basic Qualifications

· Bachelor’s Degree or 4 years of professional work experience

· At least 1 year of public relations, communications, or marketing experience

Preferred Qualifications

· Purpose: A demonstrated alignment and passion to the Genesis School mission.

· Digital Proficiency: Proficiency with mid-tier design tools for web development and social media, such as WordPress, Canva, Loom, Descript, MailChimp, and HootSuite.

· Strong understanding of social media tools and platforms

· Data Reporting and Fluency: The ability to analyze impact and viewer engagement using tools like Google Analytics.

· Consumer insights research and trend analysis experience

Preferred Skills

· Demonstrated background in professional writing, PR and media monitoring; ability to communicate clearly, concisely and in a manner that reflects Genesis’s mission and values across all written materials

· Exceptional verbal communication skills with the ability to adapt messaging to different audiences and situations

· Self starter, strategic mindset, proactive in finding new ways to reach audiences

· Highly collaborative with the ability to work cross functionally

· Cultural versatility: Sensitivity to marginalized populations and cultural competence.

· Presentation: Ability to represent and serve as a school spokesperson and representative in community meetings or legislative arenas.

· Crisis Management: Familiarity with managing communications during critical situations. Maintains calm, pragmatic, and steady presence especially during fast-moving or high-pressure moments

Metrics of Success

Uniquely, we believe in transparency regarding how this role impacts our school. Success will be measured by:

· Student Enrollment: The number of qualified applicants from targeted regions or populations.

· Teacher Recruitment: The number of qualified applicants for vacancies, as well as their subsequent employment, retention and contribution.

· Online Engagement: Growth in web traffic, social media engagement, and email open rates.

Logistics & Benefits

· Salary Range: 46,000-54,000 depending on experience.

· This is a year-round, full-time role with benefits.

· The anticipated start date is March 15, 2026.

· Note on Flexibility: For the right candidate, the start date may be flexible based on transition needs or estimated college graduation dates.