Marketing Director

Overview
The Marketing Director oversees the strategic direction, execution, and management of Abundant Life’s marketing and external communication efforts. This individual leads a team in creating and delivering innovative and effective content across multiple platforms, ensuring alignment with the church’s mission of seeing lives changed by Jesus and vision of being living proof of a loving God to a watching world. This position will also oversee the overall external communication and social media direction of the church, including media relations.
 
Personal Responsibilities

• Be committed to grow in the grace and knowledge of our Lord Jesus Christ (2 Peter 3:18; 1 Peter 2:2) by assembling for instruction in God’s Word and engaging in the personal study of God’s Word.
• Responsibly use the resources at your disposal to foster the mission and vision of Abundant Life (1 Peter 5:1-4).
• Participate in an Abundant Life group (Acts 2:41-42) as well as the discipleship ministry (Matthew 28:18-20).
• Live in a way that glorifies God and aligns with the staff core values (1 Timothy 3:1-7, Titus 1:5-9).
• Be committed to giving to the needs of the saints (2 Corinthians 8:1-7 & 9:12).
• Become a member of Abundant Life.

• Lead and manage the Marketing Department, including direct oversight of web, social media, and content writing teams.
• Provide spiritual and professional leadership to marketing staff, interns, and volunteers, fostering growth and alignment with church values.
• Follow internal “EPOD” tool, representing the marketing department and providing guidelines for those things that are expected, preferred, optional and not allowed across our campuses.
• Lead development of marketing strategy by working closely with creatives, content providers, and team to create effective plans focused on multiplication of churches, expansion of ministries and growing the reach of the Gospel around the world.
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Manage conception, development, and implementation of marketing plans and strategy, product/resource concepts, and promotional programs to drive guest engagement and kingdom impact.
• Conduct meetings regularly with the team to review pipelines, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard.

• Oversee all forward-facing communications to the public and media, maintaining brand standards and communication policies.
• Collaborate with internal teams to develop clear, effective communication processes.

• Guide and oversee the development of social media content for Abundant Life and Pastor Phil.
• Work closely with the video production team to write compelling scripts for marketing projects.
• Manage the church website, ensuring content reflects life change, storytelling, and inspiration.

• Act as the project manager for web, social media, and content writing, prioritizing, scheduling, and meeting deadlines.
• Oversee analytics related to website performance, social media engagement, and media impact.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, campus engagement and growth, and lead generation collateral material.
• Understand key performance metrics and tracking tools for market research, forecasts, market analyses, campaign results, and guest trends, and translate results into actionable insights for marketing and promotion purposes.

• Develop and nurture relationships with local press and media to enhance the church’s public presence.
• Champion collaboration between other non-profits and churches, ensuring effective communication via social and web platforms.

• Recruit, train, and mentor volunteer leaders to support the marketing team, particularly in social media and content writing.

• Engage actively with agency partners, contributing to strategy and planning sessions.
• Stay current with trends to maintain a communication style that resonates with the community.

• Practice discretion and confidentiality in handling sensitive information.
• Perform additional duties as assigned.

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience leading teams in marketing, communications, or public relations roles, ideally in a church or nonprofit setting.
• Strong project management skills with the ability to balance multiple deadlines in a fast-paced environment.
• Exceptional writing, editing, and proofreading abilities, with impeccable grammar and spelling.
• Strategic thinker with a focus on innovation and forward-thinking solutions in content creation and communication strategies.
• Proficient in digital marketing, including social media platforms, web analytics, and SEO strategies.
• Strong interpersonal and leadership skills, with the ability to inspire and develop team members and volunteers.
• High attention to detail and organizational skills.
• Familiarity with storytelling and creative content development, aligned with the mission of the church.
• Commitment to practicing the church’s core values and demonstrating spiritual maturity.
• Above all, AL relies heavily on embodying the Staff Core Values in all areas of the ministry to support our mission of seeing lives changed by Jesus and our vision of being living proof of a loving God to a watching world. The essential functions and responsibilities listed are representative of the position but are not intended to be all-inclusive of the traits needed to perform the job.

• Three to five years of experience in leading a communications team is required.
• A college degree in marketing or communications or related field is recommended.