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Nonprofit Connect Blog

Guest post by Mike Farag, founder at Fervor Marketing Concepts Fervor sponsors Nonprofit Connect's Marketing Matters series. Check out our next program about Modern Media Relations on May 10. Learn more and register here. When I started Fervor more than seven years ago, it was a simpler time. Mostly me and a few trusted creatives. We were good at helping clients, exposing their real strategic needs from a marketing perspective and then executing that strategy. We developed a pretty cool process called a