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Nonprofit Connect Blog

Monday, April 27, 2015
3 Simple Reasons Behind Google's New Mobile Search Ranking

When I have spoken about this topic with nonprofits it seems to get their attention more than other topics like lost donations from using a PC form for a mobile donor. The topic of which I speak is one I’ve blogged about here and it’s the Google search rank change that goes into effect on April 21 2015. As a refresher, if your primary web domain does not have a “mobile-friendly” version per Google’s mobile search bot software program your domain will get demoted in search rank.

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