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Nonprofit Connect Blog

The strategic marketing planning process, the way we’ve known it thus far, may be becoming inadequate for nonprofits. Any marketer will tell you that to stay contemporary with customers, you can’t just react to change. You must anticipate change.

It was my great honor in January to begin a term as President of the Board of Directors of Nonprofit Connect. My career in human services includes 33 years as an executive director, many of those years served at United Cerebral Palsy of Greater Kansas City. I left that post in 2013 to form an executive coaching and consulting firm to support the many missions we find in Kansas City. After relying on Nonprofit Connect for many years in my professional life, I was elected to the board in 2011 and have