How Your Nonprofit Can Use Inbound Marketing to Achieve Its Mission
Does your nonprofit need to attract people to become donors, volunteers, partners, advocates, or even team members? Of course it does! But traditional marketing methods are often out of reach for nonprofits, plus they are increasingly ineffective. Welcome to a different approach that fits nonprofits perfectly - inbound marketing! It's all about helping people who are looking for information and giving them the right content, at the right time, in the right place.
In this session, you'll hear why nonprofit KVC Health Systems chose an inbound marketing approach, how they implemented it, and the stellar results it generated, all for the wonderful cause of helping children and families in need.
A program of the Marketing Matters series.
Jenny Kutz is the Vice President of Marketing and Communications for KVC Health Systems, a nonprofit providing in-home family support, foster care, adoption, behavioral healthcare and children's psychiatric hospitals. The team she leads operates as an internal creative agency serving 8 different business units who employ over 1,500 people at 35 locations. In her time at KVC, she has managed an agency-wide rebranding, launched an award-winning print magazine called Thriving, and used content marketing to triple inquiries from potential foster parents to care for children and teens in need. Jenny has 20 years of marketing experience including working at a fast-growing tech company, an international development aid nonprofit, and spent several years as a marketing consultant to more than 40 businesses.