Improve Your Direct Mail Giving Campaigns Using IP Targeting

  • Share:
Name: Improve Your Direct Mail Giving Campaigns Using IP Targeting
Date: June 7, 2018
Time: 8:30 AM - 9:30 AM CDT
Registration: Register Now
Event Description:

Cutting edge, emerging technology allows marketers and fundraisers to match physical addresses with IP addresses (and vice versa) to multiply the reach of a marketing message.  IP Targeting links a prospective donor’s home address to its IP address, and serves that IP address with display advertisements/messages.  When your prospective donor goes online, your IP-targeted ad appears on websites they visit.

At this session you’ll hear case studies from area nonprofits that have combined IP targeting with other marketing tactics to boost fundraising ROI.  In addition, you’ll learn about “venue replay” which allows you to target people from a specific event or location. Explore the possibilities of connecting with your current or ideal donor through IP targeting.

Our presenter is Joel Hornbostel, Director of Marketing, NextPage. 

A program of the Marketing Matters series.

Thank you to our series sponsor:

More Programs on Fundraising:

501(c) Success: Giving USA Report with Dr. Patrick Rooney - June 15
Webinar: How to Use Facebook's Free Fundraising Tools to Drive Donations - June 20
Fund Development Institute - July 9 (application deadline)
501(c) Success: Erik J. Daubert, MBA, CFRE and the Fitness Fundraising Test - September 11
Nonprofit Connect
125 East 31st Street
Kansas City MO 64108
in the Community Room, KCPT Building
(Located under the big red tower)

Please park in one of the two lots directly north and across 31st Street from the station, leaving the main lot for KCPT staff and visitors with disabilities. Use caution when crossing the street. 
Date/Time Information:
Thursday, June 7, 2018
8:30 - 9:30 AM
Contact Information:
Noreen Bridgham
This is a Nonprofit Connect members-only event.
No charge.

Not yet a member? Click here for details.