Storytelling in Nonprofit Appeals & Campaigns
As marketers we know that storytelling is great. Storytelling that incites action and motivates donors to give to your cause is even better. Stories can be an incredible tool for fundraising, raising awareness, mobilizing volunteers, building trust, and so much more.
But great storytelling doesn’t just happen. It’s a skill to be practiced and polished. Are you ready to take your storytelling to the next level? Join us to learn practical, useful tips for interviewing, writing and sharing stories. Discover how to weave them seamlessly into your case statements, newsletters and major gift solicitations. You’ll learn to write your donors into every story you tell.
Registrations includes materials and light breakfast.
A program of the Marketing Matters series.
Jessica is the Director of Data-Driven Marketing at Barkley and acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's led trainings and spoken in front of audiences from a dozen to over 1200 people from Las Vegas to New York City to SXSW Interactive in Austin and the University of Barcelona.