It’s the standard for every website (nonprofit or for profit) these days to have a blog—but are you getting the most mileage from yours?
Guest Post: EAG Advertising & Marketing
Tom Ahern is presenting to Nonprofit Connect on July 12, 2019. In his blog post, Tom shared his experience as a first-time donor, and what the organization did right to keep him coming back.
Guest Post: Tom Ahern
Last week the marketing team at KC Pet Project shared their tricks to maintain a top notch social media presence, and here are just some of tips you can apply to your nonprofit’s social strategy.
Jackie Baker, Director of Marketing
Quick! Without looking, do you know your organization's mission statement? Guest Post by Lauren Pope, Marketing Associate at Truman Heartland Community Foundation
Starting January 1, Google Grantees now have even more boundaries to navigate in order to remain eligible for the $10,000 of monthly free advertising. Learn more about the changes and how your nonprofit can respond.
Guest post by Firespring, a Nonprofit Connect Business Premium Member. As we head into arguably the busiest time of the year—which includes #GivingTuesday, the biggest giving day of the year—it’s especially important to get your website ready now for all the donors who will be knocking on your online door.
Guest post by Fervor Marketing Concepts Fervor sponsors Nonprofit Connect's Marketing Matters series. Check out our next program about Google Maps, Apps and Beyond on July 12. Learn more and RSVP. Knowing what to say is the easy part. But here’s the challenge: how to say it? Our clients and friends often ask us how they can strike the right tone in email marketing. Here are our tips on how to develop your nonprofit’s voice in your email campaigns:
Guest post by Mike Farag, founder at Fervor Marketing Concepts Fervor sponsors Nonprofit Connect's Marketing Matters series. Check out our next program about Modern Media Relations on May 10. Learn more and register here. When I started Fervor more than seven years ago, it was a simpler time. Mostly me and a few trusted creatives. We were good at helping clients, exposing their real strategic needs from a marketing perspective and then executing that strategy. We developed a pretty cool process called a
Those of us that work in nonprofits know a thing or two about small budgets. For most nonprofits, we either have no funds or a very small amount that can be dedicated to paid advertising for our organizations. When KC Pet Project started in 2012, we had a lot to overcome: a negative image about the Kansas City, MO animal shelter that we took over that had a 40 year history of being a high-kill shelter and we were a brand new nonprofit organization in Kansas City. We had to be creative with our strategy to
When I have spoken about this topic with nonprofits it seems to get their attention more than other topics like lost donations from using a PC form for a mobile donor. The topic of which I speak is one I’ve blogged about here and it’s the Google search rank change that goes into effect on April 21 2015. As a refresher, if your primary web domain does not have a “mobile-friendly” version per Google’s mobile search bot software program your domain will get demoted in search rank.