501(c) Success: Major Gifts - The Artful Ask
What if you had a specific three sentence formula to ask a donor for anything? What exactly do you say to someone to encourage generosity? We're bringing Marcy Heim, CFRE, a respected authority in enhancing major gift success, to Kansas City to offer a clear understanding of crafting an ask. As she says, "a confused donor doesn't give, and a confused fundraiser doesn't ask."
Join us to meet Marcy and learn how to think through the entire process of asking for a donation. You'll be able to apply this ask formula not only to major gifts requests, but also to event sponsors, operations, board service, endowment gifts and annual fund leadership gifts.
During this session participants will:
- Address the fear of asking by knowing exactly how to craft an ask
- Learn a three sentence formula with proven results guaranteed to help you be clear no matter what you are asking for.
- Write and deliver an ask right in the session!
Marcy Heim, CFRE, CSP, is an author, international speaker and development coach. Her teaching reflects over twenty years of in-the-trenches development, major gift fundraising and management experience. She holds the prestigious CASE Crystal Apple, The AFP Outstanding Fundraising Professional award, and has the AFP Master Teacher designation.
Marcy's firm, The Artful Asker, provides coaching programs for boards, faculty and development staff. Her clients include a vast array of educational institutions and social, environmental, faith-based, healthcare and arts organizations throughout the U.S. and Canada.
Parking is available in the lot in front of the conference center.
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