501(c) Success: Rachel Hutchisson, Blackbaud Institute
A Connected Cause: Today's Supporters and the Organizations Poised to Connect with Them
As nonprofit supporters grow accustomed to rapidly evolving engagement tactics and sophisticated channel options in their day-to-day life, the pressure on social good organizations to keep up with the fast pace of change has left many reeling.
Nonprofit professionals may be overwhelmed and unsure where to dedicate their valuable time and resources amid the excess of options. Presenter Rachel Hutchisson offers insights from the Blackbaud Institute's vast research to help you understand which trends will keep your organization moving toward your North Star.
In this presentation, we'll look at shifting demographics in the U.S. and uncover which groups you should prioritize in your engagement efforts. We'll explore individual supporter preferences, and you'll learn how to leverage those insights to deepen your constituent relationships, as well as what this all means for your team's day-to-day operations.
A program of the 501(c) Success National Speaker Series. This series brings prominent thought leaders to Kansas City to discuss the latest nonprofit research and trends.
Rachel Hutchisson is a respected executive experienced in building and leading Corporate Social Responsibility initiatives, forging strategic relationships and sharing expertise to further the field of social good. She is VP of Corporate Citizenship & Philanthropy of Blackbaud, Inc., a leading cloud software company focused on powering an Ecosystem of Good through its work with individuals, nonprofits, foundations and companies. She also serves on the Advisory Board of the Blackbaud Institute. The Institute works to power the future of social good, bringing together leading innovators and experts from every type of institution, from nonprofits and businesses to academic institutions, to foster diverse perspectives, collective thinking, and collaborative solutions to the world?s greatest challenges.
Parking is available in the lot in front of the conference center.
Related Programs:Online Fundraising and Social Media with Nonprofit Tech for Good - March 11
501(c) Success: Giving USA Report with Dr. Patrick Rooney - June 19